Market Intelligence
Justify budgets and build breakthrough media plans informed by granular share of voice analysis, omnichannel media mix, and always-on competitive insights – so your campaigns shine bright, right where they need to be.
Competitive Intelligence
React quickly to competitive threats with a full view into competitive brand media mix & placement strategies, messaging shifts, product launches, breaking creatives, seasonal promotions and more.
Commercial Intelligence
Effortlessly coordinate pitches by incorporating unique insights that set your RFP apart from the competition. Speed up the development of new business pitches for emerging categories and markets.
Account Management
Foster strong client relationships with strategic insights.
Agency Sales
Build pitches leveraging our commercial intelligence to win brand clients.
Media Buyers & Planners
Plan media strategies & defend budgets on the most impactful channels.
Investment
Analyze market trends to build media investment strategies.
Brand Planning
Develop deep insights into clients' competitive set for strategic recommendations.
Data Science & Analytics
Gather and interpret comprehensive data to inform campaigns at scale.
MediaRadar paints a clear picture on spend, trends and strategies. The team are problem solvers—they are always available and consistently coming up with solutions to better the product and process.
MediaRadar is light years ahead ... we haven't seen anything like this. Kudos to you for listening to your clients and responding.
We have relied on our agency to provide competitive intel on a bi-annual basis. Advertising insights allows us to evaluate our competitive brand spend and creative strategies anytime.
I like being able to benchmark ads across competitors. The more we use MediaRadar, the more robust it will be.
Why do we use MediaRadar? Its 100% about the speed - how fast we can get the insights.
MediaRadar paints a clear picture on spend, trends and strategies. The team are problem solvers—they are always available and consistently coming up with solutions to better the product and process.
MediaRadar is light years ahead ... we haven't seen anything like this. Kudos to you for listening to your clients and responding.
We have relied on our agency to provide competitive intel on a bi-annual basis. Advertising insights allows us to evaluate our competitive brand spend and creative strategies anytime.
I like being able to benchmark ads across competitors. The more we use MediaRadar, the more robust it will be.
Why do we use MediaRadar? Its 100% about the speed - how fast we can get the insights.
MediaRadar paints a clear picture on spend, trends and strategies. The team are problem solvers—they are always available and consistently coming up with solutions to better the product and process.
Automotive
Advise on strategic counter moves to new competitive models and features.
CPG
Develop impactful marketing mix to break through crowded CPG market.
Finance & Insurance
Maintain clients’ edge amidst changing competitive spend and promotions.
Luxury & Apparel
DOptimize your omnichannel media strategies for better client ROAS and ROI.
Media & Entertainment
Drive more audiences to client multi-channel content.
Pharma & Healthcare
Enhance patient engagement and market share.
Restaurants & QSRs
Compete for share of plate with the latest marketing intel.
Retail & Retail Media
Navigate seasonality and capture share of wallet.
Technology
Track competitor innovations to refine your product and media strategy.
Travel & Tourism
Attract more travelers with seasonal and competitor insights.
REPORT
Future Titans of Pharma & Healthcare
This report offers a comprehensive exploration of the pharmaceutical industry's advertising landscape and the standout brands at the forefront. Uncover how these brands are adapting to the changing retail environment.
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REPORT
Future Titans of Retail Report
This focused analysis offers a deep dive into the retail industry, revealing key differences in how retail brands manage their advertising budgets. Discover the strategies that set these brands apart and how they are navigating the evolving retail landscape.
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REPORT
Future Titans of Advertising
Get critical intel into the marketing strategies of 100 industry leaders, challengers, and emerging brand threats. Our research reveals the media strategies of competitors across 10 industry verticals to win consumer attention and market share.
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Are Legacy Channels Starting to Hijack Digital Budgets?
MediaRadar CEO, Matt Krepsik, discusses the surprising strength of legacy advertising channels and how the line between digital and traditional is blurring.
Where Are Brands Planning to Spend Their 2025 Media Budget?
From the dominance of digital media to the ongoing relevance of traditional platforms, Brett House, SVP at MediaRadar, explores key trends shaping the future of advertising.
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Top 100 Advertisers of 2024—Future Titans of Advertising Report
From Amazon's dominance to bold moves by Temu and Lululemon, discover how brands are reshaping the media landscape with flexible strategies and smart media planning.
