MARKET INTELLIGENCE
Market Intelligence to Improve Advertising Effectiveness
Identify trends driving industry growth with a clear view of brand and category spend across channels.

FOR BRANDS & AGENCIES
View Any Competitor at Every Shift


Get a Holistic View of the Market
Drive strategy using a robust understanding of who is spending when and where. Analyze your share of wallet, identify new opportunities, and prioritize the best targets.

Conduct Brand Category Analysis
Identify new categories with a history of growth and consistent spending. Review total and average category expenditures, detailed activity timelines, and leading advertisers to make informed investments.

Get AI-Powered Insights Instantly
Automated insights & alert keep you informed about any changes in your market. Stay up-to-date with new entrants, campaigns, and product launches from your competitors.
FOR PUBLISHERS & PLATFORMS
View Any Competitor at Every Shift

Track Category Change Drivers
Access complete views of target brands budgets, media mix, creative strategies, and seasonal shifts.

Supercharge Prospecting with AI
Use AI to scale personalized email and LinkedIn sequences auto-populated with advertising recommendations.

Prioritize Your Target Brand Accounts
Get an instant view of advertising activity across your target brand accounts across the media that matters most.
All dimensions of advertising at your fingertips.
MediaRadar collects and harmonizes millions of media, ad creative & campaign data points and insights.

NEW REPORT
MediaWatch® Investment Blueprint
In our MediaWatch® Investment Blueprint 2025 report, we provide a media mix blueprint for advertisers eager to stay ahead in a competitive market in 2025 and beyond.
Backed by mountains of empirical data, our MediaWatch® series will analyze investment across top media channels including digital, out-of-home, paid social, print, radio, linear TV, and OTT.
Whether you’re charting your course or simply seeking inspiration, the insights ahead promise to reveal the forces propelling advertising forward in 2025.
Stay informed. Stay inspired. Stay ahead.
Stay ahead of the curve with the latest news, insights, and trends shaping the world of marketing and advertising technology. Explore our cutting-edge articles, expert analyses, and in-depth reports that will help you navigate the ever-evolving digital landscape.

REPORT
Future Titans of Pharma & Healthcare
This report offers a comprehensive exploration of the pharmaceutical industry's advertising landscape and the standout brands at the forefront. Uncover how these brands are adapting to the changing retail environment.

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REPORT
Future Titans of Retail Report
This focused analysis offers a deep dive into the retail industry, revealing key differences in how retail brands manage their advertising budgets. Discover the strategies that set these brands apart and how they are navigating the evolving retail landscape.
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REPORT
Future Titans of Advertising
Get critical intel into the marketing strategies of 100 industry leaders, challengers, and emerging brand threats. Our research reveals the media strategies of competitors across 10 industry verticals to win consumer attention and market share.
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Are Legacy Channels Starting to Hijack Digital Budgets?
MediaRadar CEO, Matt Krepsik, discusses the surprising strength of legacy advertising channels and how the line between digital and traditional is blurring.

Where Are Brands Planning to Spend Their 2025 Media Budget?
From the dominance of digital media to the ongoing relevance of traditional platforms, Brett House, SVP at MediaRadar, explores key trends shaping the future of advertising.
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Top 100 Advertisers of 2024—Future Titans of Advertising Report
From Amazon's dominance to bold moves by Temu and Lululemon, discover how brands are reshaping the media landscape with flexible strategies and smart media planning.
Indispensable Insights Across Brand Advertising & Media/Data Sales Use Cases

Speak to a Consultant
Brands & Agencies
Boost your marketing ROI by understanding your competitors’ media mix, campaigns and creative strategies.
Publishers & Platforms
Drive stronger sales with strategic planning, targeted prospecting and data-backed pitches.
Consultancies & Data Partners
Recommend high impact marketing strategies built on a foundation of unmatched creative & media data—every time.
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