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MARKET INTELLIGENCE

Market Intelligence to Improve Advertising Effectiveness

Identify trends driving industry growth with a clear view of brand and category spend across channels.

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FEATURED ARTICLE

Where Are Brands Planning to Spend Their 2025 Media Budget?

FOR BRANDS & AGENCIES

View Any Competitor at Every Shift

Media Mix
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Get a Holistic View of the Market

Drive strategy using a robust understanding of who is spending when and where. Analyze your share of wallet, identify new opportunities, and prioritize the best targets.

Explore powerful custom reporting

Conduct Brand Category Analysis

Identify new categories with a history of growth and consistent spending. Review total and average category expenditures, detailed activity timelines, and leading advertisers to make informed investments.

AI powered storytelling

Get AI-Powered Insights Instantly

Automated insights & alert keep you informed about any changes in your market. Stay up-to-date with new entrants, campaigns, and product launches from your competitors.

FOR PUBLISHERS & PLATFORMS

View Any Competitor at Every Shift

Get detailed market insights into how brands are investing, where they are placing ads & which channels they are prioritizing.
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Track Category Change Drivers

Access complete views of target brands budgets, media mix, creative strategies, and seasonal shifts.

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Supercharge Prospecting with AI

Use AI to scale personalized email and LinkedIn sequences auto-populated with advertising recommendations.

Prioritize target brand accounts

Prioritize Your Target Brand Accounts

Get an instant view of advertising activity across your target brand accounts across the media that matters most.

All dimensions of advertising at your fingertips.

MediaRadar collects and harmonizes millions of media, ad creative & campaign data points and insights.

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NEW REPORT

MediaWatch® Investment Blueprint

In our MediaWatch® Investment Blueprint 2025 report, we provide a media mix blueprint for advertisers eager to stay ahead in a competitive market in 2025 and beyond.

Backed by mountains of empirical data, our MediaWatch® series will analyze investment across top media channels including digital, out-of-home, paid social, print, radio, linear TV, and OTT.

Whether you’re charting your course or simply seeking inspiration, the insights ahead promise to reveal the forces propelling advertising forward in 2025.

LATEST NEWS & CONTENT

Stay ahead of the curve with the latest news, insights, and trends shaping the world of marketing and advertising technology. Explore our cutting-edge articles, expert analyses, and in-depth reports that will help you navigate the ever-evolving digital landscape. 

Indispensable Insights Across Brand Advertising & Media/Data Sales Use Cases

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Speak to a Consultant

Our award-winning marketing intelligence solution powers mission-critical marketing and sales decisions that drive competitive advantage.

Brands & Agencies

Boost your marketing ROI by understanding your competitors’ media mix, campaigns and creative strategies.

Publishers & Platforms

Drive stronger sales with strategic planning, targeted prospecting and data-backed pitches.

Consultancies & Data Partners

Recommend high impact marketing strategies built on a foundation of unmatched creative & media data—every time.

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