"Notably, Hinge is outperforming while investing less in advertising than its competitors. Tinder and Bumble far outspent Hinge in U.S. advertising last year, according to data from marketing intelligence platform MediaRadar."

In a market where dating app usage is declining, Hinge’s success emphasizes the power of data-driven insights + marketing that caters to Gen Z. 

According to MediaRadar data in ADWEEK, seven new advertisers making their Super Bowl debut, including Bosch, CoffeeMate, Häagen-Dazs Shops, Instacart, NerdWallet, Ritz and Totino's, collectively spent $1.1 billion on ads from January to October 2024.

Joining the lineup of first-time Super Bowl advertisers is HexClad Cookware, adding to the buzz with its debut commercial!

According to MediaRadar. in Digiday, X experienced a 15% increase in advertisers in 2024, with 70% of them joining after the platform's takeover. Are advertisers coming to terms with the new reality surrounding brand safety? Check out the recent article titled “In the Wake of Meta’s Moderation Shift, Advertisers Have Accepted the New Status Quo: Brand Safety is a Myth.”

The Super Bowl keeps getting bigger—and pricier. In 2024, nearly 124 million viewers tuned in, and brands paid $7 million for a 30-second ad, according to MediaRadar. Check out ADWEEK for more insights on rising ad costs and the celebrity-driven trends dominating the Big Game.

The soda brand Poppi is establishing itself as a serious contender in the beverage industry, investing nearly $43 million in just the first four months of 2024, according to MediaRadar. That’s more than major players like Gatorade and Dr. Pepper.