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Privacy Policy

COOKIES & PRIVACY POLICY

MediaRadar, Inc. and its Affiliates ("We" and/or “MediaRadar”) are committed to protecting and respecting your privacy

This policy sets out the basis on which any personal data we collect from you, or that you provide to us, on Vivvix.com or adscope.com (“our sites”) will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

Information we collect from you

We collect and process the following data on our site:

  • Information that you provide by filling in forms on our site. We may also ask you for information when you report a problem with our site.
  • If you contact us, we may keep a record of that correspondence.
  • We may also ask you to complete surveys that we use for research purposes, although you do not have to respond to them.
  • Details of your visits to our site including, but not limited to, traffic data, location data, weblogs and other communication data, whether this is required for our own billing purposes or otherwise and the resources that you access.

IP addresses

We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration. This is used to generate statistical data about our users' browsing actions and patterns.

Cookies

Our site uses cookies to distinguish you from other users of our site and to remember you between visits. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer's hard drive.

Some cookies we use are "analytical" cookies used by the Google Analytics external service. They allow us to recognize and count the number of visitors and to see how visitors move around the site when they are using it. This helps us to improve the way our site works, for example, by ensuring that users are finding what they are looking for easily. You can find information about the individual cookies used by the Google Analytics service at the following url: https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage

Some cookies we use are to support the Intercom Messenger and Help Center, which is a component that is used to support in-app messaging and interactive help content. These cookies collect user information such as email and account names to help us better understand what help content is being accessed. You can find information about the individual cookies used by Intercom at this url: https://www.intercom.com/legal/cookie-policy

Some cookies we use are to support the ChurnZero external service. They allow us to recognize and count the number of visitors and to see how visitors move around the site when they are using it. This helps us to improve the way our site works, for example, by ensuring that users are finding what they are looking for easily. You can find information about the individual cookies used by ChurnZero at this url: https://churnzero.com/cookie-policy//

Some cookies we use are to support our Salesforce Live Agent Chat capability, which is a component we use to enable interactive chat support within our applications. You can find information about Salesforce cookie policies at this url: https://developer.salesforce.com/docs/atlas.en-us.securityImplGuide.meta/securityImplGuide/security_cookies.htm

Finally, you can find more information about the remaining individual cookies we use and the purposes for which we use them in the list below:

  • Cookies: DirectHeat_ASP.NET_SessionId, TNSMI_DestroyedStateId, DirectHeat_.TNSMIAUTH: Authentication and session management cookies. These cookies are required to identify a user’s session.
  • Cookies: __APPVERSION, ONENTER: Non identifying application cookies.
  • Cookie: GuestInfo:  Identifying cookie that is used to store guest user information (to prefill the guest login page and for logging guest access)
  • Cookie: LoginOrigin (AdIntel vs IPAuth vs OIDC etc.):  Used to determine how the user authenticated itself.
  • Cookies: AdInsights_AccessToken, AdInsights_IdToken: Identifying cookies that are used to store signed tokens that contain information about the user. These tokens expire.
  • Cookie: AdInsights_ExpirationDate: Non-identifying cookie that is used to remember when the tokens will expire.
  • Cookies: AdInsights_RefreshToken, AdInsights_IdPUsername: Identifying cookies that are used to update tokens when they have expired.
  • Cookie: LatestFederatedConnections: Non-identifying cookie that is used to remember the latest federated connections.
  • Cookie: ReturnUrlForOIDC: Non-identifying temporary cookie that is used during OIDC SSO setup.

You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.

KEEPING YOUR PERSONAL DATA SECURE

We will take reasonable steps to ensure that your data is treated securely and in accordance with this privacy policy. All information you provide to us is stored on our secure server. We limit access to the information by our own employees, contractors, site service providers and those individuals who are authorized for the proper handling of such information. We request that our third party contractors and site service providers follow similar standards of security and confidentiality.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will take reasonable steps to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorized access.

Uses made of the information

We have listed below the ways in which we use your personal data.  We are also required by law to explain the legal basis for using your personal data, and this is also set out below.  The legal basis in each case is that we have your consent for the use of your personal data, or that we need to use your personal data in order to perform a contract with you, or that the use of your personal data is necessary for our (or third parties’) legitimate interests (in which case we will explain what those interests are).  Where we use your personal data with your consent, you have the right to withdraw your consent at any time

  • To ensure that content from our site is presented in the most effective manner for you and for your computer (this is based on our legitimate interest in ensuring that our site is presented to you in the most effective way possible).
  • To provide you with information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes (this is based on your consent, which you may withdraw at any time).
  • To carry out our obligations arising from any contracts entered into between you and us (this is based on contractual necessity – we need to use your personal data to perform our contract with you).
  • To allow you to participate in interactive features of our service, when you choose to do so.
  • To notify you about changes to our service (this is based on our legitimate interest in keeping you informed about changes to our service).

We may also use your personal data, or permit selected companies to access your personal data, to provide you with information about goods and services which may be of interest to you and we or they may contact you about these by post or telephone.   This is based on our legitimate interest, or our group members’ legitimate interest, in providing you with information about our or their goods or services.

Disclosure of your information

We may disclose your personal data to our group companies or affiliates, which means our subsidiaries, our ultimate holding company and its subsidiaries. We may disclose your personal data to third parties:

  • In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.
  • If MediaRadar or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.
  • If we are under a duty to disclose or share your personal data in order to comply with any legal obligation; or to protect the rights, property, or safety of MediaRadar, our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.

Links to Other Websites

Our site may, from time to time, contain links to and from the websites of our partner networks and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

HOW LONG WE KEEP YOUR DATA

We are required by law to keep your personal data only for as long as is necessary for the purposes for which we are using it.  The period for which we keep your personal data will be determined by a number of criteria, including the purposes for which we are using the information, the amount and sensitivity of the information, the potential risk from any unauthorized use or disclosure of the information, and our legal and regulatory obligations.

YOUR RIGHTS

As a responsible steward of personal information, we recognize the importance of transparency, accountability, and respect for individual privacy preferences. We are dedicated to implementing practices and procedures that safeguard the privacy and security of the personal data entrusted to us by our customers, partners, and other stakeholders.

Our commitment to privacy includes:

  • Right to Opt-Out: We respect individuals’ right to control the use of their personal data. We provide clear and accessible mechanisms for individuals to opt-out of receiving marketing communications, sharing their data with third parties, or consenting to specific data processing activities.
  • Right to Access: We acknowledge individuals’ right to access and review their personal data held by us. We have established procedures for responding to access requests in a timely and transparent manner, allowing individuals to review, update, or correct their personal information as necessary.
  • Transparency and Consent: We provide clear and concise privacy notices that inform individuals about the purposes for which their data is collected and how it will be used, ensuring that consent is informed, specific, and freely given.
  • Data Security: We maintain robust security measures to protect personal data from unauthorized access, disclosure, alteration, or destruction. We regularly assess and enhance our data security practices to mitigate risks and comply with industry standards and regulatory requirements.
  • Accountability and Compliance: We hold ourselves accountable for our privacy commitments and comply with applicable privacy laws, regulations, and best practices. We conduct regular privacy assessments and audits to evaluate our data handling practices, identify areas for improvement, and ensure ongoing compliance with privacy standards.

OPPORTUNITY TO ACCESS AND CHOOSE TO LIMIT THE USE AND DISCLOSURE OF PERSONAL DATA

Web Visitors and Users whose Personal Information is covered by this Privacy Policy may submit an Access or Opt-out request regarding their personal information being used by MediaRadar to request disclosure or removal of the types of personal information MediaRadar collects or processes about them in our data products.

Web Visitors and Users may also further request to correct or amend that information where it is inaccurate, or has been processed in violation of the applicable laws and policies.

Requests for Access to Information or Opt-Out should be sent to privacy@mediaradar.com or to Privacy Official, MediaRadar, 114 West 41st Street, New York, NY 10036.

Specific details of the request must be provided and your identity shall be subject to verification by MediaRadar before personal information may be disclosed.  MediaRadar reserves the right to further evaluate the requests based on applicable laws and its business practices.

RECOURSE, ENFORCEMENT, AND LIABILITY

In compliance with the EU-U.S. Data Privacy Framework (EU-U.S. DPF) and the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF), MediaRadar commits to resolve complaints about our collection or use of your personal information transferred to the U.S. pursuant to the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF, and Swiss-U.S. DPF. EU, UK and Swiss individuals with inquiries or complaints should first contact MediaRadar at: privacy@mediaradar.com.

MediaRadar has further committed to refer unresolved DPF Principles-related complaints to a U.S.-based independent dispute resolution mechanism, BBB NATIONAL PROGRAMS. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed, please visit www.bbbprograms.org/dpf-complaints for more information and to file a complaint. This service is provided free of charge to you.

With respect to personal data received or transferred pursuant to the Data Privacy Frameworks, MediaRadar is subject to the investigatory and enforcement powers of the U.S. Federal Trade Commission.

If your DPF complaint cannot be resolved through the above channels, under certain conditions, you may invoke binding arbitration for some residual claims not resolved by other redress mechanisms. See

https://www.dataprivacyframework.gov/s/article/ANNEX-I-introduction-dpf

If you have any questions about our privacy practices, you can send a written request to privacy@mediaradar.com or to Privacy Official, MediaRadar, 114 West 41st Street, New York, NY 10036

CHANGES TO PRIVACY AND COOKIES POLICY

MediaRadar reserves the right to change this Privacy and Cookies Policy without prior notice at any time, and will do so by posting the updated version on our Site.

Contact

Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to  privacy@mediaradar.com .