RESEARCH & REPORTS
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RESEARCH & REPORTS
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Future Titans of Advertising Series
Our Future Titans franchised launched in 2024 and was created to showcase the innovative strategies of challenger brands revolutionizing the advertising landscape.
MediaWatch® Series
In our MediaWatch® educational series, we provide a media mix blueprint for advertisers eager to stay ahead in a competitive market in 2025 and beyond.
Insights Snapshots
Our Insights Snapshots are dedicated to highlighting high-profile events such as Super Bowl, the Oscars, priority drive-periods and holidays.

In our Future Titans series, we set out to identify key trends in media spending among today’s leading advertisers.
We researched how brands of different sizes, or at different stages of maturity, developed their brand strategy and managed their media investments across channels as diverse as Programmatic Display, Social Media, Out-of-Home, Linear TV, and Streaming TV.
We used MediaRadar’s deep marketing intelligence across 5 million brands and 30+ channels to showcase the innovative media & creative strategies of challenger brands revolutionizing the advertising landscape.

REPORT
Future Titans of Pharma & Healthcare
This report offers a comprehensive exploration of the pharmaceutical industry's advertising landscape and the standout brands at the forefront. Uncover how these brands are adapting to the changing retail environment.

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REPORT
Future Titans of Retail Report
This focused analysis offers a deep dive into the retail industry, revealing key differences in how retail brands manage their advertising budgets. Discover the strategies that set these brands apart and how they are navigating the evolving retail landscape.
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REPORT
Future Titans of Advertising
Get critical intel into the marketing strategies of 100 industry leaders, challengers, and emerging brand threats. Our research reveals the media strategies of competitors across 10 industry verticals to win consumer attention and market share.

future titans
On-Demand Webinar: How to Dominate the Market as a Challenger Brand
Learn from marketing industry veteran Brett House, SVP at MediaRadar, about the disruptive marketing strategies setting challenger brands apart and the key players poised to become the next big names in advertising.

With our MediaWatch educational series, we’re providing a media mix blueprint for advertisers eager to stay ahead in a competitive market in 2025 and beyond.
Backed by mountains of empirical data, our reports and webinars analyze media investment across top media channels including digital, out-of-home, paid social, print, radio, linear TV, and OTT.
Whether you’re charting your course or simply seeking inspiration, the insights promise to reveal the forces propelling advertising forward.
MEDIAWATCH®
The Investment Blueprint 2025: The Total Media Report
The MediaWatch Investment Blueprint 2025 is a comprehensive report that provides a roadmap into the media landscape, focusing on media spending trends, strategic approaches by advertisers, and the evolution of both digital and traditional media channels.


SNAPSHOT
A Look Back: Super Bowl Advertising Insights
Our Pre-game Super Bowl LIX Snapshot has all the must-know ad trends and insights ahead of the big game. We’re seeing a shift from legacy brands to digital-first players, with smarter spend and next-level innovation flipping the playbook on how brands connect with fans.


SNAPSHOT
Super Bowl LIX: 2025 Advertising Insights from the Big Game
With a 67% surge in Super Bowl ad costs over the last decade and newcomers like NerdWallet and Nestlé's Coffee Mate entering the mix, the stakes are higher than ever. Get exclusive insights into the strategies brands are using to score big this year & what to expect moving forward.
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2025 Oscars Ad Breakdown: The Brands that Stole the Show
And the Oscar goes to... 🏆✨
From the pharma industry investing a whopping $33M to Eli Lilly and Company securing the most ad time, the 2025 Oscars were one to remember. Swipe for some MediaRadar insights. 👉

Unwrapping Valentine's Day Data
Love is in the numbers! 💘 Our insights reveal the sweet spots for advertisers leading up to Valentine's Day. Swipe to see where the love (and ad dollars) have been flowing.

In 2024, Advertisers Spent $4.8B on TikTok in 2024—Let's Break It Down
TikTok's impact on advertising remains undeniable. According to our data sample, advertisers spent $4.8 billion on TikTok during 2024, a 27% YoY increase from 2023.
Social media continues to capture advertisers' attention, with 91.8K companies active in 2024 across the big four platforms (Facebook, Instagram, TikTok, and X), a 19% increase from 2023.