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RESEARCH & REPORTS

Stay informed. Stay inspired. Stay ahead.

Our in-depth reports and research will provide you with actionable insights into advertising trends, competitive strategies, and market analysis.
 
 
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Prescription Drug Advertising in the 2024 Election – TV Media

RESEARCH & REPORTS

Don't just keep up. Lead the Way.

Future Titans of Advertising Series

Our Future Titans franchised launched in 2024 and was created to showcase the innovative strategies of challenger brands revolutionizing the advertising landscape. 

MediaWatch® Series

In our MediaWatch® educational series, we provide a media mix blueprint for advertisers eager to stay ahead in a competitive market in 2025 and beyond. 

Insights Snapshots

Our Insights Snapshots are dedicated to highlighting high-profile events such as Super Bowl, the Oscars, priority drive-periods and holidays. 


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In our Future Titans series, we set out to identify key trends in media spending among today’s leading advertisers.

We researched how brands of different sizes, or at different stages of maturity, developed their brand strategy and managed their media investments across channels as diverse as Programmatic Display, Social Media, Out-of-Home, Linear TV, and Streaming TV.

We used MediaRadar’s deep marketing intelligence across 5 million brands and 30+ channels to showcase the innovative media & creative strategies of challenger brands revolutionizing the advertising landscape.

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On-Demand Webinar: How to Dominate the Market as a Challenger Brand

Learn from marketing industry veteran Brett House, SVP at MediaRadar, about the disruptive marketing strategies setting challenger brands apart and the key players poised to become the next big names in advertising.

 

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With our MediaWatch educational series, we’re providing a media mix blueprint for advertisers eager to stay ahead in a competitive market in 2025 and beyond.

Backed by mountains of empirical data, our reports and webinars analyze media investment across top media channels including digital, out-of-home, paid social, print, radio, linear TV, and OTT.  

Whether you’re charting your course or simply seeking inspiration, the insights promise to reveal the forces propelling advertising forward.

MEDIAWATCH®

The Investment Blueprint 2025: The Total Media Report

The MediaWatch Investment Blueprint 2025 is a comprehensive report that provides a roadmap into the media landscape, focusing on media spending trends, strategic approaches by advertisers, and the evolution of both digital and traditional media channels.

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2025 Oscars Ad Breakdown: The Brands that Stole the Show

And the Oscar goes to... 🏆✨

From the pharma industry investing a whopping $33M to Eli Lilly and Company securing the most ad time, the 2025 Oscars were one to remember. Swipe for some MediaRadar insights. 👉

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Unwrapping Valentine's Day Data

Love is in the numbers! 💘 Our insights reveal the sweet spots for advertisers leading up to Valentine's Day. Swipe to see where the love (and ad dollars) have been flowing.

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In 2024, Advertisers Spent $4.8B on TikTok in 2024—Let's Break It Down

TikTok's impact on advertising remains undeniable. According to our data sample, advertisers spent $4.8 billion on TikTok during 2024, a 27% YoY increase from 2023.

Social media continues to capture advertisers' attention, with 91.8K companies active in 2024 across the big four platforms (Facebook, Instagram, TikTok, and X), a 19% increase from 2023.