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RESEARCH & REPORTS

Stay informed. Stay inspired. Stay ahead.

Our in-depth reports and research will provide you with actionable insights into advertising trends, competitive strategies, and market analysis.
 
 
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NEW REPORT

Future Titans of Travel & Tourism

In our latest report, Future Titans of Travel & Tourism, we explore emerging trends in media spending among today’s top travel & tourism advertisers. We examine how brands—ranging from fast-growing challengers to established leaders—shape their strategies and allocate media investments across a variety of channels

RESEARCH & REPORTS

Don't just keep up. Lead the Way.

Future Titans of Advertising Series

Our Future Titans franchised launched in 2024 and was created to showcase the innovative strategies of challenger brands revolutionizing the advertising landscape. 

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MediaWatch® Series

In our MediaWatch® educational series, we provide a media mix blueprint for advertisers eager to stay ahead in a competitive market in 2025 and beyond. 

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Insights Snapshots

Our Insights Snapshots are dedicated to highlighting high-profile events such as Super Bowl, the Oscars, priority drive-periods and holidays. 

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In our Future Titans series, we set out to identify key trends in media spending among today’s leading advertisers.

We researched how brands of different sizes, or at different stages of maturity, developed their brand strategy and managed their media investments across channels as diverse as Programmatic Display, Social Media, Out-of-Home, Linear TV, and Streaming TV.

We used MediaRadar’s deep marketing intelligence across 5 million brands and 30+ channels to showcase the innovative media & creative strategies of challenger brands revolutionizing the advertising landscape.

how to dominate webinar

future titans

On-Demand Webinar: How to Dominate the Market as a Challenger Brand

Learn from marketing industry veteran Brett House, SVP at MediaRadar, about the disruptive marketing strategies setting challenger brands apart and the key players poised to become the next big names in advertising.

 

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With our MediaWatch educational series, we’re providing a media mix blueprint for advertisers eager to stay ahead in a competitive market in 2025 and beyond.

Backed by mountains of empirical data, our reports and webinars analyze media investment across top media channels including digital, out-of-home, paid social, print, radio, linear TV, and OTT.  

Whether you’re charting your course or simply seeking inspiration, the insights promise to reveal the forces propelling advertising forward.

MEDIAWATCH®

The Investment Blueprint 2025: The Total Media Report

The MediaWatch Investment Blueprint 2025 is a comprehensive report that provides a roadmap into the media landscape, focusing on media spending trends, strategic approaches by advertisers, and the evolution of both digital and traditional media channels.

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Snapshot

HIGH-PROFILE EVENTS

Insights Snapshots

The MediaWatch Investment Blueprint 2025 is a comprehensive report that provides a roadmap into the media landscape, focusing on media spending trends, strategic approaches by advertisers, and the evolution of both digital and traditional media channels.

FOR MORE INSIGHTS

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Superbowl blog

Live Events Aren’t What They Used to Be — And the Super Bowl Proves It

#SuperBowlLX proved live is everywhere. MediaRadar captured how brands showed up across broadcast, streaming, CTV, and social — all at once.

This is the new currency of live advertising. And it’s just the beginning.

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Winter Olympics

Super Bowl, Winter Olympics, and So Many Ways to Watch

The biggest sports moments of the year are colliding — across more screens than ever. Next month, the

#SuperBowl and Winter #Olympics won’t just overlap… they’ll fragment audiences across broadcast, streaming, and CTV.

Drew Dirvin explores what that means for advertisers — and why speed and visibility will define who wins next month. Are you ready?

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Creative Webinar On Demand

The Creative Intelligence Signal: Your Earliest Insight Into Competitive Trends & Market Shifts

Unlock your competitive edge! Watch The Creative Intelligence Signal webinar on-demand to explore the latest creative trends and how top brands are signaling strategic shifts through #advertising. Plus, grab the full presentation deck to use in your own planning.

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