B2B Publishers Embracing Programmatic

B2B Publishers Embracing Programmatic

Last week AOL reported in AdWeek that 92% of marketers polled at Fortune 1000 companies said they already buying ads programmatically. They went further to report that their own quarterly revenues were up 20%, attributing the gain to the growth of their programmatic

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The Return of Scented Magazine Ads

Perfume ads with scented pages or fragrance samples used to be ubiquitous in magazines, but in recent years the practice of offering scented samples in ads declined substantially.

This year, however, scented ads have made a comeback. MediaRadar’s fragrance advertising research for Ad Age revealed

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How Popular Is Native Advertising?

Over the last year, the hype surrounding native advertising has continued to grow louder. eMarketer recently predicted native ad spending to grow to $3.2 billion in 2017, up from $2.3 billion in 2014. While this is just a fraction of online ad

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