What does adopting Google’s Accelerated Mobile Pages really mean for publisher’s?

What does adopting Google’s Accelerated Mobile Pages really mean for publisher’s?

Google has introduced a product that is in its beginning stages called Google AMP (Accelerate Mobile Pages). However, despite its effectual benefits towards mobile users and advertisers, there are already existing concerns within the publishing world with the arrival of this tool.

First, let’s understand what Google AMP does.

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Online Video: How long is too long?

The ongoing question in advertisers’ mind: How long should online video advertisements be? In varying blogs and articles, the answer never seems to be quite concrete. Well, MediaRadar looked into it. Online video ads that last 15 seconds and 30 seconds are the most

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Online Advertisers Penetrating the Fashion Media

Advertising has definitely found success this past year in fashion media. 3,222 individual advertisers placed online ads across all fashion websites this past September, a 53% jump from September 2014. This incredible leap in advertising sparked our curiosity about the current state of the fashion media

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A Recap of Auto-Play Videos as told in The Wall Street Journal

We recently spoke with the Wall Street Journal about the upward trend of auto-play videos now seen on 88% of top websites. As the article explains, this is taking a page from Facebook’s playbook and not YouTube’s. Auto-play videos play automatically when a user

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The State of Programmatic Advertising in the B2B Market

We were a proud sponsor of American Business Media’s Business Information and Media Summit this past week. This B2B centered conference pushed us to find out the current status of programmatic advertising in the B2B market. While it has been said that B2B

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What Does Cross Platform Buying Look Like When Considering Mobile?

Mobile ad sales is an incredible buzzword being used in the industry this past year. Recently, we’ve been dissecting mobile advertising trends in order to paint a picture of the industry as a whole. Of course, Mobile is one of many platforms so it’s

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