Talking New Media – TORONTO, Ontario — December 7, 2016 — MediaRadar, the leading advertising sales intelligence platform, today announced a partnership with Magazines Canada, the national trade association representing Canadian-owned, Canadian-content consumer, cultural, specialty, professional and business media magazines. With the partnership, MediaRadar will provide in-depth digital and print advertising sales intelligence for the association’s content initiatives, trade events, and more.
“We are excited to partner with Magazines Canada,” said Todd Krizelman, CEO & Co-Founder of MediaRadar. “Advertising intelligence is critical to the success of Magazines Canada’s members. As the leading digital and print ad sales intelligence platform in North America, partnering was a no-brainer. We look forward to empowering Magazines Canada’s membership through our data.”
MediaRadar is a cloud-based platform using data science to provide advertising sales intelligence on more than 2.3 million brands across multiple media platforms, including: online, print, linear TV, social media, and newsletters. The platform distills multimedia ad sales data into actionable, competitive insights, brand analysis, prospecting reports, and more. Ad sales professionals, management and research teams use these insights to more effectively and efficiently get more qualified leads, create high-performance sales pitches, and close more deals.
In partnering with Magazines Canada, MediaRadar will leverage its technology to contribute digital and print ad sales intelligence to many of the association’s projects, from content to events. The association’s annual Fact Books and trend reports, for instance, which provide its members with insights on ad positioning and spend, will now include MediaRadar data. MediaRadar’s insights will also be used to support Magazines Canada’s annual MagNet conference, Canada’s premiere public policy, professional development and networking event for magazine media professionals, held in Toronto, April 25-28, 2017.
“Actionable advertising research is part of our mission at Magazines Canada,” said Matthew Holmes, President and CEO of Magazines Canada. “This partnership with MediaRadar, a leader in ad sales intelligence, will have a direct impact on the rich information delivered to our members at key networking and training events, and in the research and advocacy we conduct for magazine media across Canada.”
In addition to Magazines Canada, in the Canadian market, MediaRadar also enables ad sales intelligence for a growing number of top publishers, including Star Media Group, La Presse, Reader’s Digest Magazine Canada, TVA Publications, and St. Joseph Communications.
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