OOH is Getting a Makeover Thanks to Ad Tech

ad tech companies stepping in to offer their services means these OOH campaigns can get even more creative.

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Ad tech Companies Prepare for a World Without Cookies

Apple recently announced new privacy features for consumers. What are the new protections and how are advertisers preparing?

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What are the Latest Samsung and Apple Ad Tech Trends?

As Samsung and Apple tighten their own advertising and privacy policies, how are they using targeted ads to reach potential customers?

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How Blockchain Helps Ad Tech

Blockchain has the potential to boost trust in ad tech solutions. What benefits does blockchain offer and who's already using it?

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2022 and Beyond: Three Ad Tech Trends that are Here to Stay

Of the ad tech developments that sped up during the pandemic, which three are here to stay?

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Marketers Need Help With First-Party Data: Ad Tech Companies Get Creative

Most marketers still don't have a plan for a post-cookie internet. How can ad tech companies help them with first-party data?

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What’s the Role of AI in Ad Tech in 2021?

Artificial Intelligence (AI) has been used in marketing for years—but with a a post-cookie internet on its way, what is AI’s current role in ad tech?

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How Streaming is Promoted Via Ad Tech

With the uber-crowded over-the-top (OTT) landscape, streaming services need to stand out. And as they do this, they're increasing their programmatic ad spend.

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Top DSP Services — How are They Changing in the Next Stage of Ad Tech?

Relationships between agencies and data providers are changing—making room for others to shoot their shot in a very competitive environment.

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