OOH is Getting a Makeover Thanks to Ad Tech
ad tech companies stepping in to offer their services means these OOH campaigns can get even more creative.
ReadAd tech Companies Prepare for a World Without Cookies
Apple recently announced new privacy features for consumers. What are the new protections and how are advertisers preparing?
ReadWhat are the Latest Samsung and Apple Ad Tech Trends?
As Samsung and Apple tighten their own advertising and privacy policies, how are they using targeted ads to reach potential customers?
ReadHow Blockchain Helps Ad Tech
Blockchain has the potential to boost trust in ad tech solutions. What benefits does blockchain offer and who's already using it?
Read2022 and Beyond: Three Ad Tech Trends that are Here to Stay
Of the ad tech developments that sped up during the pandemic, which three are here to stay?
ReadMarketers Need Help With First-Party Data: Ad Tech Companies Get Creative
Most marketers still don't have a plan for a post-cookie internet. How can ad tech companies help them with first-party data?
ReadWhat’s the Role of AI in Ad Tech in 2021?
Artificial Intelligence (AI) has been used in marketing for years—but with a a post-cookie internet on its way, what is AI’s current role in ad tech?
ReadHow Streaming is Promoted Via Ad Tech
With the uber-crowded over-the-top (OTT) landscape, streaming services need to stand out. And as they do this, they're increasing their programmatic ad spend.
ReadTop DSP Services — How are They Changing in the Next Stage of Ad Tech?
Relationships between agencies and data providers are changing—making room for others to shoot their shot in a very competitive environment.
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