What Is Prospecting and How to Do It Right?

Do you want to win new clients for your agency? Of course you do... But how does that happen? Not on a whim, that's for sure.

Every successful agency-client relationship is built on a foundation of
understandingTo build these relationships, however, development reps must do the research and preparation necessary to fully understand their prospects.

In the pre-pitch stage, this process is known as prospecting.

 

Read

Ad Sales Data: A Make or Break for Sales Prospecting Tools

Ad sales tools are only as helpful as the quality of their data. What makes quality data, and how can that data be used to bolster ad sales?

Read

How to Understand and Expand Your Total Addressable Market (TAM)

Everything you need to know about expanding your total addressable market (TAM) and recognizing new opportunities to bring in more revenue.

Read

How to Set Goals with Your Sales Reps—and Make Them Stick

MediaRadar’s Chief Sales Officer, Jen Wilga, shares her tips for setting goals with sales reps for better retention and customer success.

Read

Ad Sales Tips: What to Know Before Selling to the Direct-to-Consumer (DTC) Market

How are Direct-to-Consumer brands advertising in 2022? How do you find new opportunities to make your pitch?

Read

Retail Trade Shows Deliver Value Beyond the Booth

Trade shows still hold a central role for most modern retailers. But what value does taking part — or even hosting — trade shows hold for media sellers?

Read

Why You Should Host a Trade Show

Trade shows take up a large portion of many B2B marketing budgets. Find out why it's worth it to hold your own and position your company as an industry thought leader.

Read

Q4 2023 12 for ‘24 – Technology

MediaRadar's 12 for '24 blog series continues with technology ad investment. There are brands who are surging their ad dollars.

Read

MediaRadar Acquires Kantar Group’s Vivvix to Offer a Comprehensive View of the Advertising Industry

Transaction combines complementary services to empower media sellers, brands, and agencies with broad market intelligence for confident decision-making

Read