Programmatic native: Tragedy of the commons?

An emerging new trend in native advertising combines the value of native with the easy placement of programmatic. But who is this favorable for?

Programmatic native is already technically possible. You see companies like Xaxis placing native programmatically inside Disqus’s communities. There are hot startups

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A Response to Brian Colbert’s Native Advertising Op-Ed in Digiday

Brian Colbert’s op-ed in Digiday about defending native advertising’s premium value gets the message right: if publishers get caught up in the hype, native’s value could go the way of the banner – and take a lot of hard-won brand trust with

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How Do You Turn Your Problems Into Products That Companies Want To Buy?

I was recently a featured guest on the Mixergy podcast. During my conversation with Andrew Warner we had a chance to discuss a wide range of topics, including the challenges I experienced while working in ad sales and how those challenges inspired us

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Marketers in Many Verticals Are Choosing Native

With comedian John Oliver’s tasteful takedown of native advertising still ringing in the ears of many digital advertisers and publishers, many have been wondering how common native advertising is today. Our recent native advertising research shows that native advertising is being embraced

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B2B Publishers Embracing Programmatic

Last week AOL reported in AdWeek that 92% of marketers polled at Fortune 1000 companies said they already buying ads programmatically. They went further to report that their own quarterly revenues were up 20%, attributing the gain to the growth of their programmatic

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How Popular Is Native Advertising?

Over the last year, the hype surrounding native advertising has continued to grow louder. eMarketer recently predicted native ad spending to grow to $3.2 billion in 2017, up from $2.3 billion in 2014. While this is just a fraction of online ad

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