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Snapchat Ad Intelligence Snapshot 2018

Do you want to know how Snapchat performed last year? Find out how often brands advertised with Snapchat and which advertisers and product categories used Snap ads the most. Don't wait. Click here now!

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2019 Prediction: Big Year for Audio

For many years, we would hear "This is the year of mobile." From the first half (1H) of 2017 to the first half of 2018, mobile advertising did increase 42%, noted an IAB Internet Ad Revenue report conducted by PWC. By 2021, mobile video is expected to reach approximately $16.2 billion. Snapchat, the messaging and social media app, recognized the potential of this medium and capitalized on the expanding market. But, that doesn't seem to be what advertisers are focused on today. According to them, this is "the year of audio." Find out why now!

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How is the NFL Dominating the Field of Playoff Advertising?

How is the NFL dominating playoff advertising? We compared the National Football League's 2017-2018 advertising revenue, renewal rate, and top companies and product categories to that of other US sports like the NBA, MLB, and NHL. Find out the results here!

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Where Does Snapchat Ad Revenue Come From?

Do you want to know the latest ad buying trends? How about the top advertisers and product categories advertising with mobile? Where does Snapchat ad revenue come from? Find out now. All these answers are just one click away!

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3 Big Mergers and Acquisitions from 2018

How many mergers and acquisitions were completed in the last few years? What were the most notable deals of 2018? Will strong merger and acquisition activity continue in the future? MediaRadar has the answers to all of your questions!

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2018 NBA Playoffs Shoot and Score with Advertisers

Overall, the NBA does well in attracting more advertisers than any other US sports playoffs (and new ones at that) and in retaining the majority of them, in part because of the league's association with fashion as well as integrated advertising like jersey patch ads. Find out about integrated advertising, who the new NBA playoffs advertisers are and how many, the top 3 product categories spending during the 2018 NBA playoffs, the playoffs' retention rates, and more!

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2019 Golden Globes: Top 10 Leading TV Advertisers

Did you miss the Golden Globes this year or simply want a recap? If so, look no further! We’ve got the rundown on all the epoch-making award moments, captivating TV ads, and buzzing publicity stunts!

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2019 Media Predictions: Amazon Advertising Will Succeed This Year

These 2019 media predictions surrounding Amazon advertising come from Todd Krizelman, CEO and Co-Founder of MediaRadar.

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7 Pros and Cons of Sponsored Content

There's a list of difficulties for advertisers surrounding sponsored content that could be the reason for native's stagnation. Since there are more benefits of sponsored content, however, the format will most likely live on. Advertisers aren’t ready to give it up just yet. Here are both the 7 pros and cons of sponsored content:

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