Will Luxury Automakers See A Sales Rebound Soon?

Luxury carmakers seem prepared for a rebound as the economy reopens. What have their ad numbers been the last two months and how have they shifted their creative approach?

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How Has NewFronts Transformed in 2020?

This year’s NewFronts — the digital media’s counterpart to upfronts — was forced to go online due to COVID-19. Here, we take a look at who is still attending the event and what IAB has to say about the changes.

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Biggest Movers in B2B Marketing After First Months of COVID-19

B2B websites are doing well amid the pandemic. But which B2B players have shifted their online advertising the most between March and April?

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M&A Report: Callisto, Moovit and Keybase In the News

This week, Accenture gained Callisto Integration. Intel purchased Moovit, positioning itself to compete with Waze, an Alphabet-owned company. Zoom responds to security issues provoked by COVID-19 by acquiring Keybase.

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Beauty Industry Proves Its Resilience Amid COVID-19

Despite being alone at home, consumers love their beauty products. Here, we break down what that means for the beauty industry and its ad numbers.

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How COVID-19 Impacted Programmatic Spend in April

May is here and there is new programmatic ad data. Read here to see how April shaped up. Hint: there are signs of stabilization.

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B2B Websites Are Doing Well Amid the Pandemic

Much of the economy has been shaken by the spread of COVID-19 — increasing the demand for B2B companies. With these B2B companies competing for attention, they have ramped up their ad efforts. Here, we break down the numbers.

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M&A Report: Creative Market, Mellanox and TRWH In the News

This week, Dribble expands with Creative Market. Nvidia grows with Mellanox Technologies and Twin River Worldwide Holdings, Inc. diversifies across eight states.

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How COVID-19 Impacts Video Game Advertising

Hobbyists and new gamers alike are using video games as an outlet to get through stressful times. Our team at MediaRadar has seen a tremendous spike in advertising spend in this category. Here, we share the details.

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