How Restaurant and Bar Closures Impact B2B Supply Chains

Restaurants and bar closures upended the industry’s supply chains. This led to an initial drop in online advertising, but we have seen early signs of recovery. How will this industry move forward?

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M&A Report: Tubi, CloudGenix and Saba In the News

This week, Fox finalizes its purchase of Tubi, CloudGenix is acquired by Palo Alto Networks and Cornerstone OnDemand gains Saba software.

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How Covid-19 is Impacting the TV Industry

Since early March, broadcast networks across the board have seen an increase in viewership and ratings. How is this impacting TV advertising?

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How COVID-19 is Impacting Various Digital Media Formats

As people change their media habits to cope with Covid-19, advertisers are shifting their online ad spend. Which digital media formats have been impacted most?

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How 6 B2B Verticals are Responding to Uncertainty

58% of B2B eCommerce executives have lowered their financial projections this year due to Covid-19. With new projections, how are B2B executives directing their advertising funds? We look at 6 B2B verticals to find out.

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M&A Report: Aleris, Avira and Speedo In the News

This week, Novelis gets a thumbs up to move forward with Aleris, Avira is acquired by Investcorp and the North American Speedo brand is reunited with its global counterparts.

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How COVID-19 is Impacting Native Advertising

Right now, advertisers are proceeding delicately with native advertising — but it’s not completely off the table. Learn how brands are spending on this format during Covid-19.

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How COVID-19 is Impacting Programmatic Advertising

With such rapid changes in our society, the media industry is experiencing great uncertainty. Here we dive into the current state of programmatic advertising.

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B2B Events Are Out, But Webinars Ramp Up

With the cancellation of events and trade shows this year, B2B webinars have become even more prominent in the marketer’s playbook. Here, we share the data we uncovered related to the recent spike in B2B webinars.

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