Prescriptions & Primetime: Medical and Pharma Advertisers Spend Billions on TV

Medical and pharma advertisers are finally coming around to all-things digital. But what does that mean for traditional methods like cable?

Read

Construction Equipment & Materials Advertisers Spend on B2B Media to Start 2023

The strategies for construction equipment and materials advertisers are up in the air. Learn more about B2B media and digital ad spend here.

Read

CPG Advertisers Reel in Consumers with Video

CPG advertisers spent more than $2b in Q1 to keep consumers hungry for their products. Dive in to learn more.

Read

YouTube Ad Spending Rebounds After a Rocky 2022

YouTube advertising dipped in Q3 2022. Find out if this was a blip on the screen or a persisting trend.

Read

B2B Media Publications Aren’t Getting a Lot of Love from Crop Advertisers

Crops advertisers are decreasing their spend with B2B media publications. Find out where this segment is shifting its budget.

Read

Pharma’s Embrace of Digital Advertising Includes YouTube

Pharmaceutical advertising is starting to embrace YouTube. Find out how this traditional segment is utilizing the platform.

Read

B2B Media Buoyed by Tourism & Construction Advertisers in Q1 2023

B2B media advertising spend is once more on the decline for a host of reasons. Here's what the future looks like after Q1 2023.

Read

30 Seconds or Less: Brands Keep Their TV Ads Short and Sweet

Are TV ads making a comeback? With so many companies moving to digital, brands are keeping TV ads on deck and ready to serve.

Read

Podcasts and Online Video Ads Catch the Eyes of NAB Show Attendees

One media's largest annual events—the NAB Show—celebrated 100 years. The big topics this year? Podcasts and online video ads. Learn more in this article.

Read