Consumers love streaming: How much overlap is there between OTT and digital ad spend?
Have advertisers been able to switch to OTT as quickly as consumers? Read here to see how advertisers approach OTT and digital streaming.
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The State of Programmatic Native
As we draw closer to the end of the year, we wondered how programmatic native has fared so far in 2020. Here are our findings.
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How B2B Brands are Spending on Native Advertising During COVID-19
COVID-19 changed how B2B brands approach native advertising. Here, we look at the behaviors of the top B2B native advertisers.
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M&A Report: Gamer Sensei, Quadrotech, and Megaphone In the News
This week, Corsair acquired Gamer Sensei, Quest Software gained Quadrotech, and Spotify announced plans to buy Megaphone.
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How many advertisers are on OTT, but not TV?
As the shift to OTT gains momentum, advertisers are responding. How many brands are now advertising on OTT but not TV?
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Trends Shaping OTT: A Panel Wrap‐Up
MediaRadar hosted a panel to explore recent changes in OTT and what the future holds for this type of advertising. Here are the highlights.
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M&A Report: CNET, Segment.io, and Livongo Health In the News
This week, Red Ventures acquired CNET Media Group, Twilio gained Segment.io, and Teledoc Health bought Livongo Health.
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OTT for Consumer Advertising: A Panel Wrap-Up
Last week, MediaRadar hosted a panel to explore the recent changes in OTT and what the future holds for this type of advertising. Here we share the highlights for consumer advertising.
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Political Programmatic Influences the Tense Election
Programmatic advertising played a key part in targeting voters during the presidential race. How much did political campaigns spend?
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