How 6 B2B Verticals are Responding to Uncertainty

58% of B2B eCommerce executives have lowered their financial projections this year due to Covid-19. With new projections, how are B2B executives directing their advertising funds? We look at 6 B2B verticals to find out.

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M&A Report: Aleris, Avira and Speedo In the News

This week, Novelis gets a thumbs up to move forward with Aleris, Avira is acquired by Investcorp and the North American Speedo brand is reunited with its global counterparts.

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How COVID-19 is Impacting Native Advertising

Right now, advertisers are proceeding delicately with native advertising — but it’s not completely off the table. Learn how brands are spending on this format during Covid-19.

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How COVID-19 is Impacting Programmatic Advertising

With such rapid changes in our society, the media industry is experiencing great uncertainty. Here we dive into the current state of programmatic advertising.

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B2B Events Are Out, But Webinars Ramp Up

With the cancellation of events and trade shows this year, B2B webinars have become even more prominent in the marketer’s playbook. Here, we share the data we uncovered related to the recent spike in B2B webinars.

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M&A Report: FortySeven, Apple and Infor In the News

This week, Gilead takes out FortySeven, Apple acquires start-up Voysis and Infor is purchased by Koch Industries.

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Breakfast Cereal Advertising is Up

This month, General Mills and Kellogg’s are working at full capacity to get their products into stores where sales are spiking. MediaRadar analyzes what breakfast ad spend looks like in times like these.

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How are B2B Medical Companies Advertising During COVID-19?

The COVID-19 crisis has created chaos in B2B medical supply chains. We see major shortages and supply chain disruptions, while non-essential health industries are being put on hold. What does this mean for B2B medical advertising?

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M&A Report: Letgo, T-Mobile, Sprint and Geomagical Labs In the News

This week, Letgo is acquired by OfferUp, T-Mobile and Sprint finally merge after a long legal battle and IKEA gains AI imaging startup Geomagical Labs.

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