Snapchat Engagement is Up During COVID-19: Who is Responding?
Snapchat lets people who care about each other connect in fun ways. This is why we were interested to see how the company is responding to the coronavirus crisis. Who is placing new ads on Snap and what are they spending?Read
How are B2B Medical Companies Advertising During COVID-19?
The COVID-19 crisis has created chaos in B2B medical supply chains. We see major shortages and supply chain disruptions, while non-essential health industries are being put on hold. What does this mean for B2B medical advertising?Read
M&A Report: Letgo, T-Mobile, Sprint and Geomagical Labs In the News
This week, Letgo is acquired by OfferUp, T-Mobile and Sprint finally merge after a long legal battle and IKEA gains AI imaging startup Geomagical Labs.Read
The Kids Are Stuck at Home: Toy and Video Game Advertising Are Up
The whole family is at home and parents need to work. How are parents getting emails sent with children right next to them? The answer might be new toys and video games. MediaRadar takes a look at how toy companies are responding with their ads.Read
COVID-19 and Furniture Advertising: Pivoting Towards Home Office Ads
While furniture stores at large have been hurting due to coronavirus, companies that sell office furniture have seen an increase in demand. How has this impacted their advertising? Read
M&A Report: Audm, Instructure and fuboTV In the News
This week, The New York Times Company pursues audio by gaining Audm, Thoma Bravo acquires Instructure and FaceBank Group and fuboTV enter into a merger agreement.Read
Professional Sports are on Hold: Now What?
Professional sports are suspended due to coronavirus, leaving a void of content for sports broadcasters. While we don't know how everything will unfold, we can look at past advertising numbers to get a sense of the impact.Read