• Back-to-school

Back-to-school 2020 is odd. How are back-to-school advertisers using programmatic as part of their campaigns?

• Advertising Trends
• B2B Advertising

With the green light to keep working in most states, what were the impacts of COVID-19 on the construction industry and its ad spending?

This week, Wolters Kluwer purchased XCM Solutions, Astute gained Socialbakers, and Nvidia reached an agreement to acquire ARM.

• Beauty Advertising
• DTC Brands

Learn how the beauty industry is transforming amid the pandemic and how DTC beauty brands are changing up their advertising.

• Programmatic Advertising

Which industries are driving the growth in programmatic advertising—and which brands were the top spenders in August?

• Home Office Furniture

ow have B2B furniture brands adjusted their ad spend and how are they reaching new customers amid the pandemic?

This week, Intercontinental Exchange Group gained Ellie Mae. VeriFone Systems strengthened its market potential by purchasing point-of-sale provider 2Checkout and Chatham Asset Management bought publisher The McClatchy Company.

• Native Advertising
• Podcast Advertising
• Video Advertising

The percent of programmatic advertisers who utilize ad tech to purchase premium ad units has stayed steady. Who are the top buyers?

Here, we share B2B advertising insights that offer context for the spending trends we may see as we enter the final quarter of 2020.