“Going” Back to School is Far from Normal: Its Impact on Advertising
Many students started virtual schooling this fall. This created a strange back-to-school season. How have the changes impacted retailer advertising?
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Holidays are Coming: Who Were the Biggest Programmatic Spenders Last Year?
Holiday ad buying will be far from normal this year. Let’s take a look at what programmatic buying looked like in Q4 2019 for context.
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Did Event Advertisers Really Shift Dollars Into Digital?
Did marketers shift portions of their budget to digital ads? Here we share our most recent analysis of last year's top event sponsors.
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M&A Report: IfOnly, Park Place Dealerships and Takeda Consumer Healthcare In the News
This week, Mastercard purchased the eCommerce platform, IfOnly. Park Place Dealerships has a new owner and Blackstone Group plans on acquiring Takeda Consumer Healthcare.
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Consumer Industries Whose Advertising Went Dark During the Pandemic
Some industries are soaring this year, while others are experiencing major losses. Here we dive into those who've cut their ad spending as a result of this reality.
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What Percentage of Brands Use Programmatic in Their Advertising Mix?
Programmatic is on the rise. How many brands are allocating a portion of their advertising budget to programmatic?
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Who are the Largest Advertisers on B2B Websites Since the Pandemic Began?
COVID-19 forced B2B companies to reallocate event dollars to online advertising. Which B2B industries and companies are spending the most?
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M&A Report: Pype, Connect Tech, and Momenta Pharmaceuticals In the News
This week, Autodesk gained Pype, HEICO made a specialized purchase with Connect Tech and Johnson & Johnson broadened its leadership in immune-mediated pharmaceuticals by acquiring Momenta Pharmaceuticals.
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Sports are back, but are the advertisers?
Sports are back—but they are far from normal. How are consumers responding and what does that mean for advertising?
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