• OTT Advertising

Brands experimented more with OTT advertising in 2020. Here we highlight some of the ways brands used this channel.

• Health and Fitness Advertising
• Weight Loss Advertising

With weight loss advertising up by 10% YoY in 2022, and Americans still focused on health post-pandemic, we predict more spend from weight loss advertising in 2023.

While agriculture industry leaders innovate in their strategies and products for 2023, ad spend is steady and sticks to traditional formats.

• Streaming Services

The streaming wars intensified this year. How will ad-supported streaming services fit into all of this?

Auto TV ad sending is down, while B2B publishers face an even bigger hit. But how does programmatic buying compare?

• Media and Entertainment

With a predicted revenue of $40.74b by 2026, media and entertainment is continuing to ride the wave of pandemic-fueled growth.

The streaming wars are escalating. How is ad-supported streaming changing and how does this impact programmatic OTT?

2020 is promised to be the year of 5G — a year where mobile gets faster, IoT grows rapidly and our current version of digital gets a facelift. Here, we discuss the implications for advertisers.