Ad tech Companies Prepare for a World Without Cookies

Apple recently announced new privacy features for consumers. What are the new protections and how are advertisers preparing?

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2023 MediaRadar Prediction: Home Goods Advertisers Aren’t Bursting Their Ad Strategies 

While 2023 looks to be a rollercoaster for everyone involved in the housing market, including home goods advertisers, advertisers remain resilient in the face of uncertainty.

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2023 MediaRadar Prediction: CPG Advertisers Are in for Steady Spending in 2023

While the CPG industry saw growth during the pandemic, ad spend moving into the recession appears steady with no major changes.

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Host-Read Podcast Ads: Why They’re the Next Big Thing

While podcasts may be a relatively new medium of advertising, host-read advertisements certainly are not.

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2023 MediaRadar Prediction: Layoffs and Career Changes Boost Education Ad Spend

In the wake of the Great Resignation, as people look for new career paths and new skills, education advertisers increase ad spend.

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2023 MediaRadar Prediction: Will Gaming Advertising Continue to Surge? 

Although the number of gamers is normalizing as other activities become possible, gaming advertisers aren't deterred, and they’re spending more than ever. A lot more.

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2023 MediaRadar Prediction: Technology Advertisers Spend Despite the Uncertain Economy

In 2022, more than 21.2k technology advertisers spent $12b on digital, print and TV ads—an increase that looks to continue in 2023.

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2023 MediaRadar Prediction: Travel Advertisers Prepare for Takeoff in 2023

After nearly two years of restricted travel, adventure-seekers are jumping on planes again and travel advertising is taking off.

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2023 MediaRadar Prediction: Gambling Advertisers Bet Big on Traditional Formats

After competing for market share with flashy TV advertisements, many gambling advertisers are shifting to a more precise, digital approach.

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