Google Ads vs Display & Video 360: Two Ways to Purchase YouTube Ads
If your brand is wondering where to start with YouTube advertising, consider the two different pathways to running a campaign.Read
WeWork Turned it Around—How are They Using That in Ads?
WeWork is finishing the year out strong. How has this optimism and persistence impacted their advertising?Read
M&A Report: RemoteMyApp, Clay AIR and DERMAdoctor in the News
This week, Intel moved closer to the cloud gaming platform market by acquiring RemoteMyApp. Qualcomm purchased Clay AIR and NovaBay acquired skin-care product developer DERMAdoctor.Read
How YouTube Policy Updates Have Impacted Ad Revenue
As Google has gone through several major policy changes over the last two years, its ad revenue has fluctuated. Check out this timeline.Read
Digital Retail Competition is Fierce: How are Brands Winning Customers?
As eCommerce continues to grow, customer acquisition costs are increasing. How much have brands increased their programmatic spending?Read
How Has Monday.com Advertised Since Going Public in June?
Monday.com didn’t make much of a splash in the US until the middle of 2019. How have they advertised since going public?Read
M&A Report: VMWare, Fiverr and Bodyarmor In the News
This week, two large tech companies go their separate ways, Fiverr makes a move to compete with LinkedIn’s latest offering, and Coca-Cola grabs a larger slice of the proverbial sports drink pie with its acquisition of Bodyarmor.Read
Food Delivery Apps Keep Forking Over Ad Dollars
As people return to the in-person experience of restaurant dining, you might expect mobile ordering to have tapered off. But food delivery apps like GrubHub, UberEats and DoorDash haven’t seen a slowdown in orders—even as they continue to make headlines for the wrong reasons.Read
How are Advertisers Spending on Programmatic as Cookies Depreciate?
While the ad tech industry faces a time of experimentation, how are advertisers spending on programmatic? Who are the top spenders?Read