3 of Our Favorite Ads that Aired During the Oscars

The 91st Oscars yesterday got us thinking … Which product categories and companies chose to advertise during the Oscars over the past 3 years? What are some Oscars advertising trends? Let’s take a trip down memory lane.

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7 Best IAB Sales Executives and Sales Teams of the Year

Congratulate the 7 best IAB sales executives and sales teams of the year with MediaRadar!

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2018 NHL Playoff Advertising Just Breaks the Ice

We compared the NHL 2018 playoffs to that of other 2018 U.S. sports playoffs like the NBA, NFL, and MLB. See how the NHL fared, in terms of ad spend share and advertiser renewal rate!

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Snapchat Ad Intelligence Snapshot 2018

Do you want to know how Snapchat performed last year? Find out how often brands advertised with Snapchat and which advertisers and product categories used Snap ads the most. Don't wait. Click here now!

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2019 Prediction: Big Year for Audio

For many years, we would hear "This is the year of mobile." From the first half (1H) of 2017 to the first half of 2018, mobile advertising did increase 42%, noted an IAB Internet Ad Revenue report conducted by PWC. By 2021, mobile video is expected to reach approximately $16.2 billion. Snapchat, the messaging and social media app, recognized the potential of this medium and capitalized on the expanding market. But, that doesn't seem to be what advertisers are focused on today. According to them, this is "the year of audio." Find out why now!

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How is the NFL Dominating the Field of Playoff Advertising?

How is the NFL dominating playoff advertising? We compared the National Football League's 2017-2018 advertising revenue, renewal rate, and top companies and product categories to that of other US sports like the NBA, MLB, and NHL. Find out the results here!

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Where Does Snapchat Ad Revenue Come From?

Do you want to know the latest ad buying trends? How about the top advertisers and product categories advertising with mobile? Where does Snapchat ad revenue come from? Find out now. All these answers are just one click away!

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3 Big Mergers and Acquisitions from 2018

How many mergers and acquisitions were completed in the last few years? What were the most notable deals of 2018? Will strong merger and acquisition activity continue in the future? MediaRadar has the answers to all of your questions!

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2018 NBA Playoffs Shoot and Score with Advertisers

Overall, the NBA does well in attracting more advertisers than any other US sports playoffs (and new ones at that) and in retaining the majority of them, in part because of the league's association with fashion as well as integrated advertising like jersey patch ads. Find out about integrated advertising, who the new NBA playoffs advertisers are and how many, the top 3 product categories spending during the 2018 NBA playoffs, the playoffs' retention rates, and more!

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