These Are the 5 New DTC Brands to Keep on Your Radar

Direct-to-consumer brands have shown they’re here to stay — and now they have the advertising budget and strategy to match. These are five new DTC brands to keep your eye on. They all just started advertising in Q3, and they all have bought ads in a variety of formats.

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Publishers Enter Uneasy Partnership With Facebook News

The launch of the News tab has renewed the fierce debate surrounding Facebook and Google as a digital advertising duopoly.

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The B2B Response to On-Demand, 24/7 Content Supply

Any publisher or brand — dealing in anything from sports data to agricultural industry standards — faces the same problem. In the age of on-demand, 24/7 content supply, how can they reach their audiences in a simultaneously cost efficient and authentic way?

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M&A Report: Simply Good, Walgreens, & Xerox In the News

The most important mergers and acquisitions this week including Simply Good Foods, Walgreens Boots Alliance, and Xerox. Stay in the loop, whether you're in ad sales or business development.

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What Snapchat’s Numbers Mean for Publishers

Snapchat is reporting growth in daily active users and subscriptions to its Discover content. What does that mean as publishers continue to find better ways to utilize digital media?

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OOH is Getting a Makeover Thanks to Ad Tech

ad tech companies stepping in to offer their services means these OOH campaigns can get even more creative.

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Q4 Numbers: What’s Up and What’s Down in B2B Advertising

As we near the end of 2019 and face the biggest advertising quarter of the year, it’s time to look at how, why and how much B2B brands are spending.

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M&A Report: Fiat Chrysler, Siemens and Authentic Brands In the News

The most important mergers and acquisitions this week including Fiat Chrysler, Siemens, and Authentic Brands. Stay in the loop, whether you're in ad sales or business development.

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Where Does OTT Stand Ahead of the Disney+ Launch?

What does advertising an OTT option in an already crowded space look like?

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