How Can B2B Publishers Make the Most of Events?

Last week, we looked at why events are so important to B2B marketers. This week, we shift the frame slightly to look at how B2B publishers can make the most of event marketing to drive revenue, grow their audience and engage with advertisers.

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M&A Report: Visa, Spotify and Alibaba In The News

The most important mergers and acquisitions this week including Visa, Spotify, and Alibaba. Stay in the loop, whether you're in ad sales or business development

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NFL Opening Weekend: Big Spenders and Ratings

Sunday Night Football was the most-watched program for the 2018-19 season. It’s the eighth year in a row Sunday Night Football has claimed the spot, drawing 19.3 million viewers weekly. Now with the opening weekend behind us and the rest of the season ahead, we can look at how advertising with one of the largest brands in the United States is shaping up so far.

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More Than Memes: TikTok Ups Its Teen-Targeted Advertising With Programmatic Ads

TikTok has only been around a few short years, but it's been hailed both as the new Vine and the next Instagram. Amassing over 500 million active monthly users in 2018, and passing 1 billion installs earlier this year, the app is positioned as a somewhat major player in both influencer marketing and programmatic advertising.

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Why Are Events So Important to B2B Marketers?

B2B events promise new content and virtually limitless connections. Just look at some of the biggest B2B retail events from this year, and you’ll see the value that they drive for publishers, sponsors and exhibitors alike.

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M&A Report: Microsoft, Chegg and FedEx In The News

The most important mergers and acquisitions this week including Microsoft, Chegg, and FedEx. Stay in the loop, whether you're in ad sales or business development.

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Spotify and Hulu? How (and Why) OTT Partnerships Formed

The current TV landscape makes it difficult for streaming platforms to simultaneously meet viewer demands and revenue requirements. Part of that evolution has taken the shape of over-the-top TV partnerships.

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Adobe: ‘New’ Kid on the Ad Tech Block?

Google may have the enterprise and tech clout to stay ahead, but Adobe is giving them a run for their money with its Advertising Cloud.

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M&A Report: YES Network, Big Tobacco and WeWork In The News

The most important mergers and acquisitions this week including YES Network, PMI/the Altria Group, and WeWork. Stay in the loop, whether you're in ad sales or business development.

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