• Consumer Advertising
• Cross-Platform Advertising
• DTC Brands

MediaRadar found that 800 DTC brands have advertised across online, TV, and print media in 2019 so far. DTC ad spend is up 15 percent compared to the same time last year. But who are the top advertisers — and what does their advertising look like?

• DTC Brands
• Programmatic Advertising

Many newer DTC players are finding programmatic has a higher ROI for their digital ad dollars. They get the benefit of both using ad creatives and placing them cost-effectively. Here are some programmatic DTC buyers we saw for the first time in Q3 2019.

• B2B Advertising

Q4 will be over before you know it. We decided to offer a sneak peek of the contenders for the top B2B spenders for print and digital advertising.

• Mergers & Acquisitions

The most important mergers and acquisitions this week including Express Scripts, Fox, and Nike. Stay in the loop, whether you're in ad sales or business development.

• Consumer Advertising
• OTT

OTT is not just about Netflix, Amazon and now Disney+. There are a handful of successful OTT companies that have taken their share of revenue, sliver by sliver, largely by offering ad-supported streaming.

• Ad Tech
• DTC Brands
• Programmatic Advertising

From the first half of 2018 to the first half of 2019, advertisers increased their programmatic spend by 40 percent. One market in particular seems to do well with digital programmatic spend: direct-to-consumer. These DTC brands spent the most on programmatic in Q3.

• Mergers & Acquisitions

The most important mergers and acquisitions this week including VMWare, Northstar Travel Group, and Merck. Stay in the loop, whether you're in ad sales or business development.

• Consumer Advertising
• OTT Advertising

With the launch of Disney+ less than a month away, The Walt Disney Company is grabbing onto any competitive edge it can find.

• Ad Tech
• Advertising Trends
• Programmatic Advertising

There’s no question that programmatic advertising is growing, and the activity of some of the biggest companies further confirm this growth.