M&A Report: Viacom, WebMD and Automattic In The News
The most important mergers and acquisitions this week including Viacom, WebMD, and Automattic. Stay in the loop, whether you're in ad sales or business development.
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Viacom/CBS Merger Makes Waves
The merger makes ViacomCBS the third largest player in the market for linear TV ad revenue.
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These B2B Industries Are Growing Their Digital Presence
Digital advertising is maturing as B2B marketing is evolving, allowing those in the space to adopt people-based marketing and new levels of personalization.
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M&A Report: Nike, The Maven Coalition and Salesforce In The News
The most important mergers and acquisitions this week including Microsoft, WeWork, and EssilorLuxottica. Stay in the loop, whether you're in ad sales or business development.
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Major B2B Spenders Buying Both Print & Digital Ad Space
The top spenders in print and digital advertising have spent over $55 million YTD. Here we highlight some of the major players in the B2B market, with a look at how they are executing cross-platform campaigns.
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M&A Report: Microsoft, WeWork and EssilorLuxottica In The News
The most important mergers and acquisitions this week including Microsoft, WeWork, and EssilorLuxottica. Stay in the loop, whether you're in ad sales or business development.
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What the DirecTV-CBS Contract Dispute Means for Advertisers
Trading blame aside, it’s clear that the blackouts will affect advertisers if the DirecTV-CBS contract dispute isn’t resolved soon.
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The Top Advertisers Growing Their Programmatic Spend 2018-2019
Programmatic ad spend has increased by over 40 percent between 2018 and the first half of 2019. MediaRadar takes a look at which top programmatic advertisers of 2018 are increasing their 2019 spending the most.
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