7 Essentials to Include in a Statement of Work (SOW)
A well organized Statement of Work (SOW) is your first opportunity to show your value as partner.
When writing an SOW, it's critical that you're able to clearly define your offering and establish the guidelines of your business relationship.
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4 Reasons Why Brands Love Podcasts for Direct Response Advertising
Both publishers and advertisers should be paying close attention to the expanding world of podcasts. More and more content producers have adopted the format, and like any other form of content, advertisers are following.
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Asking the Right Questions: The Key to Building Lasting Business Relationships with Prospects
You’ve worked hard to finally get your prospect on the phone or land a meeting with them. At this point, you’ve probably sent countless emails and left numerous voicemails. Before all of that started, you had to find your perfect target, so you focused on maintaining a near-perfect prospect list.
Great job.
Events Are Back: How to Prove the ROI to Sponsors
Event sponsors need to understand that the return value of their participation is worth coming back, How do you translate the results of the event into the ROI that sponsors will expect?
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6 Tips for Leaving Effective Voicemails for Prospects in 2023
6 essential voicemail techniques to use to impress your prospect after the tone. Use these techniques to make sure you're leaving effective voicemails.
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Programmatic TV: 7 Terms You Need to Know in 2023
Programmatic TV ads hold promise for both media companies and media buyers. These 7 terms are essential to understanding how these ads work.
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Why Is Programmatic TV Advertising So Confusing?
What exactly is programmatic TV advertising? Is it addressable? What benefits does it offer? The tech is in its early stages, but let's get some clarity.
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The Fast Advance of Programmatic Native Ads
As ad networks expand and programmatic capabilities advance, the line between programmatic and direct ads is blurring — opening the opportunity for native ads to join the programmatic bandwagon.
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Will Amazon Own the Programmatic Advertising Market?
How is amazon focusing on programmatic advertising, now that Amazon Advertising is gaining momentum?
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