The Oscars 2018: Best Picture Advertising
With the arrival of this year's Oscars ceremony, we thought we'd take a look at the best trailers and advertising from this year's best films. The Oscars 2018 will be held this Sunday, March 4th, at 5pm on ABC. Host Jimmy Kimmel will be joined by members of the industry, their families, and millions of television viewers, as they give out awards and tributes to celebrate this year's best in cinema. The annual event, held in Los Angeles, celebrates the best acting, directing, screenwriting, and so on from the year most recently passed.
ReadEmerging Trends in Advertising: Programmatic Audio Advertising
As any ad sales or ad tech professional knows, the demand for programmatic ad inventory has been rising on a number of different platforms. And with Pandora's most recent news, it's evident that audio platforms are now taking full advantage of the process, as well. Pandora will now, for the first time, offer a private marketplace (PMP) for programmatic audio advertising, something that many considered a long-time coming. While, the audio industry does not always receive the same amount of coverage as other formats in relations to programmatic advertising, Pandora's full buy-in could change that.
ReadDigiday Hot Topic Takeaways: The Rise of OTT Content
It seems as though we've done quite a bit of recent writing about fluctuations, shifts, growths, rises, and so on. And in the television industry, the biggest conversation currently revolves around the rise of over-the-top (OTT) content consumption.
ReadIntegrated Advertising in Sports: The NBA
Generally speaking, integrated advertising is the most effective way for any brand to live within a piece of content. Regardless of what the content may be, integrated advertising is a way for advertisers to instill their brand within an audience's experience of any piece of content. We began our series of "integrated advertising in sports" posts by reviewing the 2017 World Series, which included a number of very innovative advertisements from brands like T-Mobile, Duracell, and more.
ReadMediaRadar Native Advertising Roundup: February 2018
Who uses native advertising? Quite a lot of brands, actually. In fact, native advertising is one of the fastest growing products in digital advertising today.
Read4 Ways to Master Valentine’s Day Advertising with Social Media
Before the existence of social media, there weren't so many occasions. So many "Days," and things to celebrate. To put it plainly, there was once a time where occasions were just that... Occasional.
ReadThe Most Watched YouTube Ads of 2017: A Month-By-Month Recap
In recent weeks and months, we've seen quite a few lists showcasing the most watched YouTube ads from the year gone-by. Some of those ads saw upwards of 100 million views within the year - one ad even surpassed 200 million views in the time since.
ReadSnapchat Advertising: A History of Vertical Innovation
Today, Snapchat is one of the fastest growing mobile messaging and social media networks in the world. The app was originally launched in 2011, allowing its users to send temporary photo messages to one another. From day one, Snapchat was purely mobile.
ReadTop 4 Takeaways from the AMMC 2018
MediaRadar was at the 2018 American Magazine Media Conference, February 6th, 2018, in downtown Manhattan. There were many great panelists, discussions, ideas, and awards given out, to and by the leaders of the industry.
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