4 Native Advertising Trends to Keep in Mind in 2023

Advertiser spend on native advertising continues to rise, and it's become one of the most popular ways for advertisers to truly engage with their audience. It's no longer a matter of "if" for publishers when it comes to integrating native ads into their content. In 2017, native advertising spend was more than any other form of display advertising. We're beginning to see native advertising in many offline environments, as well.

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OOH is Getting a Makeover Thanks to Ad Tech

ad tech companies stepping in to offer their services means these OOH campaigns can get even more creative.

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Programmatic Advertising Explained: 32 Essential Terms [2023 Update]

Defining common terms for programmatic advertising can make the entire programmatic process much easier to navigate. Here is our glossary for programmatic advertising.

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Premium Podcasts: Is the Subscription Model Working?

The popularity of podcasts has survived a rotating cast of distribution platforms, devices, competition and (now) revenue models. Americans are now listening to more podcasts than ever before, leaving the industry to ask: where do we go from here?

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4 Types of B2B Digital Advertising to Watch [2023 Update]

Learn about the 4 Types of B2B Advertising to watch out for in 2019. Read how Podcasts, Events, Out of Home and Native are influencing the B2B ad landscape.

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How Should Publishers Set Their Price Floor?

While it’s very important for publishers to understand how header bidding works, it’s equally as important that they understand how to make it work for them.

In our previous posts, we did our best to simplify the process of programmatic advertising.

We first covered the traditional process of waterfalling, then moved through the innovation of header bidding.

If you’ve yet to read those posts, we suggest that you start there before reading any further.

After reading our previous posts, you might be thinking, "all of this talk of price floors... But how do I know what my price floor should actually be?"

That’s an important question to keep in mind. Header bidding is a very innovative process, but publishers can only truly maximize their return if the process is implemented correctly.

 

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What Is Prospecting and How to Do It Right?

Do you want to win new clients for your agency? Of course you do... But how does that happen? Not on a whim, that's for sure.

Every successful agency-client relationship is built on a foundation of
understandingTo build these relationships, however, development reps must do the research and preparation necessary to fully understand their prospects.

In the pre-pitch stage, this process is known as prospecting.

 

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How Mergers and Acquisitions Are Transforming the TV Landscape

A recent slew of streaming launches, mergers, and acquisitions has already caused noticeable changes in the TV landscape. Take a closer look at how, exactly.

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How B2B Publishers Are Building Nontraditional Revenue Streams

Learn how B2B publishers (one magazine mogul in particular) are successfully disrupting their own business model by building nontraditional revenue streams

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