Advertising Mergers and Acquisitions: January 2018
As a new month gets underway, it's yet again time for us to take a look at the mergers and acquisitions within the publisher and brand space.Read
6 Quick Tips for Preparing your Sales Call in 2020
Effective sales come from cold, hard, and constant preparation. Regardless of the stage that an ad sales rep is at with a prospect, there is always going to be preparation needed to make any and every interaction a success.Read
The Evolution of Social Advertising in a World of Fake Ads
Social media has quite literally become its own world. And that has never been more important for advertisers. "Nuclear buttons," Twitter rants, fake news, and "trolls" have filled the social media landscape of late, leaving many advertisers asking, "how exactly did we get here?"Read
Ads.txt Explained: Who’s Buying In?
In 2017, the conversation surrounding transparency in advertising gained quite a bit of traction, as many brands expressed their distrust in the high levels of fraud surrounding them. Within that conversation, emerged a new tool, known as Ads.txt. The idea for something like this had been lingering in the back of the industry’s mind, but never received the proper support to become a reality. This year's intensified conversation surrounding brand safety made it possible, however.Read
Snapchat Advertising Explained: What’s For Sale?
Snapchat is one of the fastest growing social media networks, currently valued at about $18 billion. It’s also one of the fastest growing platforms for mobile advertisers. The number of brands advertising on Snapchat is rising very quickly. These brands seek to target the platform’s youthful audience – 71% of current users are under the age of 34.Read
Vertical Video, Brand Safety, Consolidation and Meredith: Four Predictions for 2018
- Advertising Trends
- B2B Advertising
- Consumer Advertising
- Online Advertising
- Print Advertising
- Programmatic Advertising
- Television Advertising
- Video Advertising
The predictions below come from Todd Krizelman, CEO & Co-Founder, MediaRadar.
Brand Safety: What is the Agency Telling Your Client?
In 2017, many questions arose regarding advertisers and the content they're surrounded with. Some brands saw their ads running alongside unsavory content, and so the discussion of brand safety in programmatic advertising began to gain much more traction.Read