Advertising Mergers and Acquisitions: January 2018

As a new month gets underway, it's yet again time for us to take a look at the mergers and acquisitions within the publisher and brand space.

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The Best of Super Bowl Ads 2018

For Philadelphia Eagles fans, New York Giants fans, and everyone that dislikes the New England Patriots, Super Bowl LII was quite the treat. The game itself was terrific - high-scoring, intense, and the underdog came out on top.

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6 Quick Tips for Preparing your Sales Call in 2020

Effective sales come from cold, hard, and constant preparation. Regardless of the stage that an ad sales rep is at with a prospect, there is always going to be preparation needed to make any and every interaction a success.

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The Evolution of Social Advertising in a World of Fake Ads

Social media has quite literally become its own world. And that has never been more important for advertisers. "Nuclear buttons," Twitter rants, fake news, and "trolls" have filled the social media landscape of late, leaving many advertisers asking, "how exactly did we get here?"

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Integrated Advertising in Sports: Hockey

In our first blog about integrated advertising in sports , we discussed the innovation on display during the 2017 World Series.

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Ads.txt Explained: Who’s Buying In?

In 2017, the conversation surrounding transparency in advertising gained quite a bit of traction, as many brands expressed their distrust in the high levels of fraud surrounding them. Within that conversation, emerged a new tool, known as Ads.txt. The idea for something like this had been lingering in the back of the industry’s mind, but never received the proper support to become a reality. This year's intensified conversation surrounding brand safety made it possible, however.

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Snapchat Advertising Explained: What’s For Sale?

Snapchat is one of the fastest growing social media networks, currently valued at about $18 billion. It’s also one of the fastest growing platforms for mobile advertisers. The number of brands advertising on Snapchat is rising very quickly. These brands seek to target the platform’s youthful audience – 71% of current users are under the age of 34.

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Brand Safety: What is the Agency Telling Your Client?

In 2017, many questions arose regarding advertisers and the content they're surrounded with. Some brands saw their ads running alongside unsavory content, and so the discussion of brand safety in programmatic advertising began to gain much more traction.

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