How Do PACs and Super PACs Use Programmatic Ad Tech? [w/Ad Spend Data]
To get a picture of how PACs spend using programmatic ad tech, we take a look at both the 2016 election and the upcoming 2020 election.
ReadM&A Report: YieldStreet, E & J Gallo and Papa Murphy’s In The News
YieldStreet acquires Athena Art Finance Corp., E & J Gallo Winery acquires more wine brands and MTY Food Group, Inc. acquires Papa Murphy's.
ReadResearch Insight: Video Ads Are Getting Longer
In 2019 there is some evidence that the market is recalibrating from its emphasis on shorter ads to a preference for longer form ads. Read the details.
ReadWhy Is Programmatic TV Advertising So Confusing?
What exactly is programmatic TV advertising? Is it addressable? What benefits does it offer? The tech is in its early stages, but let's get some clarity.
ReadM&A Report: Charlotte Russe, Merck and Kellogg In the News
In keeping with our mission to provide comprehensive advertising analysis, the MediaRadar puts together a report of the most important mergers and acquisitions news each week. Stay in the loop, whether you sell advertising space or focus on business development.
ReadB2B Native Advertising Takes Over Online Spend
See how native advertising in the B2B space has increased dramatically over the past 2 years.
Read4 Types of B2B Advertising to Watch in 2019
Learn about the 4 Types of B2B Advertising to watch out for in 2019. Read how Podcasts, Events, Out of Home and Native are influencing the B2B ad landscape.
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