What’s new at Snapchat? Highlights from Snap Partner Summit 2020
Snapchat recently announced major updates at its virtual Snap Partner Summit 2020. What are the biggest changes?Read
Biggest Movers In Programmatic In May
In April, we saw a drop in programmatic spend, but now that initial slump has rebounded. Who is driving the growth? Here we share our insights.Read
What Are The Big Updates At Instagram This Week?
Instagram announced it was offering influencers new ways to make money. What are the latest features (and what does it mean for YouTube)?Read
How Has Shelter-In-Place Impacted Geo-Targeted Ads?
After months of being cooped up, we're ready to be out of our homes again. With that, out-of-home (OOH) advertising seems poised to rebound. But how?Read
The Most Recent Brand To Turn To Digital: The U.S. Army
In Mid-March the US Army was forced to shut down recruiting stations across the country. Fortunately, the army had already been using digital channels. How did the U.S. army change its digital ad spend under lockdown?Read
How Has NewFronts Transformed in 2020?
This year’s NewFronts — the digital media’s counterpart to upfronts — was forced to go online due to COVID-19. Here, we take a look at who is still attending the event and what IAB has to say about the changes.Read
How COVID-19 Impacted Programmatic Spend in April
May is here and there is new programmatic ad data. Read here to see how April shaped up. Hint: there are signs of stabilization.Read
Will Financial Uncertainty Drive Consolidation in the Ad Tech Market?
COVID-19 is putting the ad-tech ecosystem into a crunch. With this uncertainty, advertising leaders are wondering how smaller exchange partners will survive. We dive into what experts have to say about COVID-19 and its impact on the ad-tech ecosystem.Read
How COVID-19 is Impacting Various Digital Media Formats
As people change their media habits to cope with Covid-19, advertisers are shifting their online ad spend. Which digital media formats have been impacted most?Read