• Ad Tech
• Digital Advertising

The Coronavirus pandemic has forced restaurants to pivot rapidly. MediaRadar took a look at how restaurants have changed their ad spend and creatives in response. Here are our findings.

• Ad Tech
• eCommerce
• Online Shopping
• WFH

People are holed up at home, but that does not mean they aren't shopping. How is coronavirus impacting eCommerce? Amazon is not the only business impacted.

• Ad Tech
• Hulu
• Streaming Services

Hollywood and its streaming partners are some of the most influential brands to bolster their ad push in response to Coronavirus. MediaRadar shares how streaming companies are moving at lightning-speed to accommodate our new homebound lives.

Concerns about privacy have led to public pressure and new legislation enforcing data transparency. Facebook warns of ‘headwinds’ that will reshape advertising as we know it.

Luxury customers want to feel like their shopping habits are exclusive, even when they are buying from mainstream channels. Luxury brands have skirted around this problem by using programmatic advertising.

The first of its kind in the US, this piece of legislation is intended to put control of personal privacy back in the consumer’s court.

The new SameSite requirements are not the only big step forward towards a more secure web for consumers this year — Google made yet another announcement on January 14.

Since the 2016 election, Facebook has faced heavy criticism for the way it handles political advertising. Now, with the next election nearly upon us, how is ad tech approaching political ads?

• Ad Tech
• Advertising Trends

To get a picture of how PACs spend using programmatic ad tech, we take a look at both the 2016 election and the upcoming 2020 election.