Restaurant Digital Ads in the Time of Coronavirus
The Coronavirus pandemic has forced restaurants to pivot rapidly. MediaRadar took a look at how restaurants have changed their ad spend and creatives in response. Here are our findings.Read
Is Working From Home Leading to an Online Shopping Boom?
People are holed up at home, but that does not mean they aren't shopping. How is coronavirus impacting eCommerce? Amazon is not the only business impacted.Read
Not Everyone is Slowing Their Ad Spend — How Hollywood is Adjusting to Social Distancing
Hollywood and its streaming partners are some of the most influential brands to bolster their ad push in response to Coronavirus. MediaRadar shares how streaming companies are moving at lightning-speed to accommodate our new homebound lives.Read
Is Facebook’s ad tech changing the face of advertising forever?
Concerns about privacy have led to public pressure and new legislation enforcing data transparency. Facebook warns of ‘headwinds’ that will reshape advertising as we know it.Read
Programmatic Advertising in the Luxury Market
Luxury customers want to feel like their shopping habits are exclusive, even when they are buying from mainstream channels. Luxury brands have skirted around this problem by using programmatic advertising.Read
California Consumer Privacy Act – What Does it Mean to Ad Tech?
The first of its kind in the US, this piece of legislation is intended to put control of personal privacy back in the consumer’s court.Read
Google the Cookie Monster: What their Latest Initiative Means to Ad Tech
The new SameSite requirements are not the only big step forward towards a more secure web for consumers this year — Google made yet another announcement on January 14.Read
How Ad Tech is Approaching Political Ads
Since the 2016 election, Facebook has faced heavy criticism for the way it handles political advertising. Now, with the next election nearly upon us, how is ad tech approaching political ads?Read
How Do PACs and Super PACs Use Programmatic Ad Tech? [w/Ad Spend Data]
To get a picture of how PACs spend using programmatic ad tech, we take a look at both the 2016 election and the upcoming 2020 election.Read