Advertising Mergers and Acquisitions: February 2018

With the start of a new month, comes a number of advertising mergers and acquisitions to report. Here, we'll be taking a look at all of the activity from February 2018. In recent months, we've seen some monumental deals take place, certainly not excluding last month. And despite this month being a bit less noteworthy in terms of the deals that took place, there's plenty to recap.

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Emerging Trends in Advertising: Programmatic Audio Advertising

As any ad sales or ad tech professional knows, the demand for programmatic ad inventory has been rising on a number of different platforms. And with Pandora's most recent news, it's evident that audio platforms are now taking full advantage of the process, as well. Pandora will now, for the first time, offer a private marketplace (PMP) for programmatic audio advertising, something that many considered a long-time coming. While, the audio industry does not always receive the same amount of coverage as other formats in relations to programmatic advertising, Pandora's full buy-in could change that.

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Digiday Hot Topic Takeaways: The Rise of OTT Content

It seems as though we've done quite a bit of recent writing about fluctuations, shifts, growths, rises, and so on. And in the television industry, the biggest conversation currently revolves around the rise of over-the-top (OTT) content consumption.

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Integrated Advertising in Sports: The NBA

Generally speaking, integrated advertising is the most effective way for any brand to live within a piece of content. Regardless of what the content may be, integrated advertising is a way for advertisers to instill their brand within an audience's experience of any piece of content. We began our series of "integrated advertising in sports" posts by reviewing the 2017 World Series, which included a number of very innovative advertisements from brands like T-Mobile, Duracell, and more.

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Snapchat Advertising: A History of Vertical Innovation

Today, Snapchat is one of the fastest growing mobile messaging and social media networks in the world. The app was originally launched in 2011, allowing its users to send temporary photo messages to one another. From day one, Snapchat was purely mobile.

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Snapchat Trends Upward: Where are advertisers investing?

If one thing is clear in the brand and publisher space for 2018, it's that the media mix is shifting. As new platforms continue to enter the advertising space, there’s more and more for brands, publishers, and ad sales teams to consider in knowing where advertisers want to be.

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The Evolution of Social Advertising in a World of Fake Ads

Social media has quite literally become its own world. And that has never been more important for advertisers. "Nuclear buttons," Twitter rants, fake news, and "trolls" have filled the social media landscape of late, leaving many advertisers asking, "how exactly did we get here?"

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5 Clever Subject Lines To Get Your Emails Opened & Read

Clever email subject lines that have brought repeated success. Use these subject lines to get your sales emails opened. See the top 5 subject lines.

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5 Hacks to Keep Your Contact Data Clean (Number 5 is our Favorite) – UPDATED

The hard truth: if your sales leads haven’t been updated in the last 12 months, most of them are worthless. Read on to see how you can keep your contact data fresh.

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