How Specialized DSPs Shape Advertising for Connected TV
Programmatic TV advertising continues to make headlines and big promises — even if it’s still a little confusing.. But one thing is for sure: the popularity of programmatic video ads is growing as the industry figures out measurement, inventory and growth.
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The Top Industries Buying Programmatic Ads
Nearly 90 percent of US digital ads will be placed programmatically in 2021. But what are the top industries buying programmatic ads now? MediaRadar found that just four industries account for over half (54 percent) of all dollars spent on programmatic ads.
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eSports: The New Media for Advertisers
Unlike YouTube back in the day or popular streaming platforms today, video game stream doesn’t necessarily disrupt the media industry — it simply adds new content. In other words, this is a rapidly growing opportunity for digital advertisers looking for new, younger audiences.
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The Fast Advance of Programmatic Native Ads
As ad networks expand and programmatic capabilities advance, the line between programmatic and direct ads is blurring — opening the opportunity for native ads to join the programmatic bandwagon.
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The Top Advertisers Growing Their Programmatic Spend 2018-2019
Programmatic ad spend has increased by over 40 percent between 2018 and the first half of 2019. MediaRadar takes a look at which top programmatic advertisers of 2018 are increasing their 2019 spending the most.
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How Podcast Advertising Fits In Programmatic Tech — or, vice versa
It’s clear that podcast advertising is both popular and effective. But what actually feeds this advertising format? And how does programmatic tech fit into the medium?
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Amazon Buys Sizmek, Moving the Needle on Ad Tech
Acquiring Sizmek will allow Amazon to move closer to the duopoly Google and Facebook have in programmatic digital advertising. Here's what we know so far.
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A Decade-Long Downward Trend: Retail Print Spend Follows Declining Retail Revenue
As retail sales fall, big box stores and retailers either cut their ad spend across the board or shift their ad dollars to other, digital mediums.
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How to Get Your Prospects Out of their Comfort Zone
For many advertisers, the idea of staying the course is much more appealing than going out on a limb. How do you convince them of the latter?
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