• Ad Tech
• DTC Brands
• Programmatic Advertising

On average, the top DTC programmatic advertisers spent just over 64 percent of their digital ad spend on programmatic placements. Find out how programmatic spending has taken shape within the direct-to-consumer market this year.

• Ad Tech
• Advertising Trends
• Programmatic Advertising
• Social Media

TikTok has only been around a few short years, but it's been hailed both as the new Vine and the next Instagram. Amassing over 500 million active monthly users in 2018, and passing 1 billion installs earlier this year, the app is positioned as a somewhat major player in both influencer marketing and programmatic advertising.

• Ad Tech

Google may have the enterprise and tech clout to stay ahead, but Adobe is giving them a run for their money with its Advertising Cloud.

• Ad Tech
• Programmatic Advertising

Nearly 90 percent of US digital ads will be placed programmatically in 2021. But what are the top industries buying programmatic ads now? MediaRadar found that just four industries account for over half (54 percent) of all dollars spent on programmatic ads.

• Ad Tech
• Advertising Trends
• Programmatic Advertising

Programmatic ad spend has increased by over 40 percent between 2018 and the first half of 2019. MediaRadar takes a look at which top programmatic advertisers of 2018 are increasing their 2019 spending the most.

• Ad Tech
• Mergers & Acquisitions

Acquiring Sizmek will allow Amazon to move closer to the duopoly Google and Facebook have in programmatic digital advertising. Here's what we know so far.

• Advertising Trends

As retail sales fall, big box stores and retailers either cut their ad spend across the board or shift their ad dollars to other, digital mediums.

• Ad Tech
• Sales Tips

For many advertisers, the idea of staying the course is much more appealing than going out on a limb. How do you convince them of the latter?

• Ad Tech
• Programmatic Advertising
• Programmatic TV Advertising
• Social Media

MediaRadar dives into three distinct developments that promise to take programmatic advertising to new heights.