Why Is Programmatic TV Advertising So Confusing?
What exactly is programmatic TV advertising? Is it addressable? What benefits does it offer? The tech is in its early stages, but let's get some clarity.
ReadM&A Report: Charlotte Russe, Merck and Kellogg In the News
In keeping with our mission to provide comprehensive advertising analysis, the MediaRadar puts together a report of the most important mergers and acquisitions news each week. Stay in the loop, whether you sell advertising space or focus on business development.
ReadMergers & Acquisitions Special Edition: The Disney / Fox Acquisition
To all who come to this happy place, welcome. And buckle up. After a nearly two-year struggle toward the finish line, complete with a bidding war with Comcast and regulatory hoop jumping, The Walt Disney Co. has completed its $71 billion acquisition of most of 21st Century Fox Inc. entertainment assets.
ReadHow to Put Your Best Foot Forward for RFPs in Q2
With budgets finalized in February and advertising plans to be finalized ASAP, the RFP quickly turns into a tight deadline for publishers. Here are three ways you can prepare.
ReadWhy Spotify Bought Gimlet: The Power of Podcast Advertising
Spotify's acquisition of Gimlet adds a new development in the conversation surrounding the power of podcast advertising. Here we dive into what Gimlet signals for media and what the purchase could mean for advertisers.
Read3 Ways to Sell Cross-Platform Advertising to Brands Who are on a Budget
Cross-platform advertising should be a staple in the diet of nearly every advertiser. For a publisher engaging a prospective brand, the conversation should not simply center around whether or not the brand should engage in paid search, but rather how to integrate paid search with paid social, organic reach, podcast sponsorship, and more.
ReadAd Sales Tips: Selling to the Direct-to-Consumer (DTC) Market
How are Direct-to-Consumer brands advertising? Where are the opportunities for selling to the Direct-To-Consumer (DTC) market. Get quick tips!
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