Advertising Mergers and Acquisitions: March 2018
In last month's advertising mergers and acquisitions report, we did a recap of all of February 2018's deals. After an action-packed close to 2017, however, February proved to be comparatively slow. This month, it appears that we're back to where 2017 left off, with March showing a sharp increase in deals. In fact, March was easily the most action-filled month of the year thus far. Let's take a look at the high-profile and media deals, as well as the announcements and rumors from the publisher and brand space, March 2018.
Read5 Things Every Ad Sales Rep Should Do Every Day
Ad sales professionals have a lot to do on a daily, weekly, monthly, and yearly basis. As each quarter comes and goes, and the months fly by, a single day can often seem like a blur - a flicker of time. One of the best ways for any ad sales rep to set themselves up for year-long success, however, is to focus specifically on those blurry, fast-moving, singular days. That's where having a routine comes into the equation.
ReadAdvertising Mergers and Acquisitions: February 2018
With the start of a new month, comes a number of advertising mergers and acquisitions to report. Here, we'll be taking a look at all of the activity from February 2018. In recent months, we've seen some monumental deals take place, certainly not excluding last month. And despite this month being a bit less noteworthy in terms of the deals that took place, there's plenty to recap.
ReadEmerging Trends in Advertising: Programmatic Audio Advertising
As any ad sales or ad tech professional knows, the demand for programmatic ad inventory has been rising on a number of different platforms. And with Pandora's most recent news, it's evident that audio platforms are now taking full advantage of the process, as well. Pandora will now, for the first time, offer a private marketplace (PMP) for programmatic audio advertising, something that many considered a long-time coming. While, the audio industry does not always receive the same amount of coverage as other formats in relations to programmatic advertising, Pandora's full buy-in could change that.
ReadDigiday Hot Topic Takeaways: The Rise of OTT Content
It seems as though we've done quite a bit of recent writing about fluctuations, shifts, growths, rises, and so on. And in the television industry, the biggest conversation currently revolves around the rise of over-the-top (OTT) content consumption.
ReadIntegrated Advertising in Sports: The NBA
Generally speaking, integrated advertising is the most effective way for any brand to live within a piece of content. Regardless of what the content may be, integrated advertising is a way for advertisers to instill their brand within an audience's experience of any piece of content. We began our series of "integrated advertising in sports" posts by reviewing the 2017 World Series, which included a number of very innovative advertisements from brands like T-Mobile, Duracell, and more.
ReadSnapchat Advertising: A History of Vertical Innovation
Today, Snapchat is one of the fastest growing mobile messaging and social media networks in the world. The app was originally launched in 2011, allowing its users to send temporary photo messages to one another. From day one, Snapchat was purely mobile.
ReadSnapchat Trends Upward: Where are advertisers investing?
If one thing is clear in the brand and publisher space for 2018, it's that the media mix is shifting. As new platforms continue to enter the advertising space, there’s more and more for brands, publishers, and ad sales teams to consider in knowing where advertisers want to be.
ReadThe Evolution of Social Advertising in a World of Fake Ads
Social media has quite literally become its own world. And that has never been more important for advertisers. "Nuclear buttons," Twitter rants, fake news, and "trolls" have filled the social media landscape of late, leaving many advertisers asking, "how exactly did we get here?"
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