MediaRadar’s 12 Ads of Christmas: 9 Pharmas Placing

It’s time for one of our favorite annual traditions: MediaRadar’s 12 Ads of Christmas. Between now and Christmas day, we’ll be posting our holiday ads across multiple industries — like these 9 pharma brands investing in programmatic.

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MediaRadar’s 12 Ads of Christmas: 12 Engines Revving

It’s time for one of our favorite annual traditions: MediaRadar’s 12 Ads of Christmas. Between now and Christmas day, we’ll be posting our holiday ads across multiple industries — first up, auto companies placing programmatically.

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How Advertisers Are Using Ad Tech in Q4

With ad tech accounting for more and more of digital advertising spend, publishers can look to 2018 to learn what 2019 will more or less look like.

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Publishers Enter Uneasy Partnership With Facebook News

The launch of the News tab has renewed the fierce debate surrounding Facebook and Google as a digital advertising duopoly.

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OOH is Getting a Makeover Thanks to Ad Tech

ad tech companies stepping in to offer their services means these OOH campaigns can get even more creative.

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AI in Ad Tech: More Than Hype

The use of AI in marketing stacks is both farther reaching and closer at hand than many imagine.

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These DTC Ad Buyers Are New to Programmatic

Many newer DTC players are finding programmatic has a higher ROI for their digital ad dollars. They get the benefit of both using ad creatives and placing them cost-effectively. Here are some programmatic DTC buyers we saw for the first time in Q3 2019.

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These 10 DTC Brands Spent the Most on Programmatic in Q3

From the first half of 2018 to the first half of 2019, advertisers increased their programmatic spend by 40 percent. One market in particular seems to do well with digital programmatic spend: direct-to-consumer. These DTC brands spent the most on programmatic in Q3.

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Q4 is Here: What 2018 Programmatic Spending Tells Us About 2019

There’s no question that programmatic advertising is growing, and the activity of some of the biggest companies further confirm this growth.

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