Snapchat Engagement is Up: Which Brands are Advertising? (2021 Update)
Snapchat lets people connect in fun ways. As the social media platform unrolls new ad features, which brands are increasing spend most?Read
Marketers Need Help With First-Party Data: Ad Tech Companies Get Creative
Most marketers still don't have a plan for a post-cookie internet. How can ad tech companies help them with first-party data?Read
Taking Responsibility for Brand Safety and Suitability
What are brands doing to ensure their programmatic efforts don’t do more damage than good?Read
Facebook is Crushing It: Which Advertisers are Most Attracted to the Platform?
There has been a massive increase of advertisers using Facebook. Who are these advertisers and have the top spenders shifted?Read
The eCommerce Race is On: Programmatic Spend is Rising
Tech companies are investing heavily in eCommerce. Meanwhile, online retailers are investing more in programmatic advertising. Read here to learn more details.Read
Quibi Wasn’t the Only Small Streaming Platform: How Do the Rest Fit In?
There are hundreds of streaming services buying programmatic, but who exactly are the smaller services and what's their role?Read
How are Robinhood and Investment Firms Spending on Programmatic?
As Robinhood prepares to go public, it’s gearing up by spending more on programmatic advertising. And it’s not alone. The entire investment category is spending more.Read
Google Welcomes UK Regulator to Oversee the Depreciation of Cookies
Google is delaying its farewell to the cookie until 2023. Not only that, but it has given UK authorities full oversight of the transition.Read