Snapchat Engagement is Up: Which Brands are Advertising? (2021 Update)

Snapchat lets people connect in fun ways. As the social media platform unrolls new ad features, which brands are increasing spend most?

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Marketers Need Help With First-Party Data: Ad Tech Companies Get Creative

Most marketers still don't have a plan for a post-cookie internet. How can ad tech companies help them with first-party data?

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Taking Responsibility for Brand Safety and Suitability

What are brands doing to ensure their programmatic efforts don’t do more damage than good?

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Facebook is Crushing It: Which Advertisers are Most Attracted to the Platform?

There has been a massive increase of advertisers using Facebook. Who are these advertisers and have the top spenders shifted?

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The eCommerce Race is On: Programmatic Spend is Rising

Tech companies are investing heavily in eCommerce. Meanwhile, online retailers are investing more in programmatic advertising. Read here to learn more details.

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What’s the Role of AI in Ad Tech in 2021?

Artificial Intelligence (AI) has been used in marketing for years—but with a a post-cookie internet on its way, what is AI’s current role in ad tech?

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Quibi Wasn’t the Only Small Streaming Platform: How Do the Rest Fit In?

There are hundreds of streaming services buying programmatic, but who exactly are the smaller services and what's their role?

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How are Robinhood and Investment Firms Spending on Programmatic?

As Robinhood prepares to go public, it’s gearing up by spending more on programmatic advertising. And it’s not alone. The entire investment category is spending more.

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Google Welcomes UK Regulator to Oversee the Depreciation of Cookies

Google is delaying its farewell to the cookie until 2023. Not only that, but it has given UK authorities full oversight of the transition.

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