Ad Sales Tips: Selling to the Direct-to-Consumer (DTC) Market
How are Direct-to-Consumer brands advertising? Where are the opportunities for selling to the Direct-To-Consumer (DTC) market. Get quick tips!
ReadUnderstanding the Direct-to-Consumer (DTC) Market
Learn what Direct to Consumer Brands are and how these brands have changed the game for advertising.
ReadGap, Comcast and Lyft In The News
The most important mergers and acquisitions this week including Gap, Comcast, and Lyft. Stay in the loop, whether you're in ad sales or business development.
ReadDon’t Just Phone it In! 7 Phone Sales Tips to Win at Ad Sales
The critical phone sales tips that every ad sales professional should be aware of. Includes ways to optimize your conversations so you can close more deals!
Read4 Sales Call Planning Tips: Ad Tech Companies
Ad tech companies focus on brands too, yet they also aim to uncover new opportunities outside of their programmatic scope and capitalize on shifting digital advertising budgets. These are the 4 questions that ad tech companies should be asking themselves about their prospects before a sales call.
ReadTop 3 Reasons Why Lead Scoring is So Important for Success in Ad Sales
As an ad sales rep, do you have a high volume of incoming leads or a large account list? Lead scoring can help you manage while also turning more of your leads into revenue-generating clients. Here's why you should start lead scoring:
ReadAdvertising Mergers & Acquisitions: May 2018
In our last monthly report, we saw another $34 billion in closed mergers and acquisitions, bringing the year's total to roughly $160 billion across more than 380 deals.
Read5 Benefits of Ad Sales Intelligence
In the current ad sales market, reps are expected to do more than ever before. They are expected to give more immersive, impressive, customized pitches to their prospects. That requires an intense amount of research and information, yet reps have less time then ever to spend learning that information and building their pitches.
ReadAdvertising Mergers and Acquisitions: April 2018
So far, in 2018, MediaRadar has tracked over $160 billion across more than 380 mergers and acquisitions in total. To this point, March has been the standout month of the year, with 82 mergers and acquisitions for a disclosed total of more than $61 billion.
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