A Round-Up on The Latest in Ad Tech
Brands need automated advertising, but are also aware of the industry's fraud that hasn't gone away. What solutions are in development?
ReadWhich New Advertisers are Using Programmatic?
The ad tech landscape is full of uncertainty. Yet new programmatic advertisers don’t seem to mind.
ReadWhich Industries Buy The Most In Programmatic?
The future of the ad tech industry remains uncertain. The industries who spend the most on programmatic will need their ad tech vendors to come out strong from this season of change.
ReadWhat are the Latest Developments in Programmatic Native?
As the digital advertising ecosystem prepares for major transitions, how are brands who leverage programmatic native spending?
ReadThe Google Update that Affects Everyone Except Google
Google won't be replacing cookies with personally identifiable alternatives. What does that mean for ad tech?
ReadHow Are Brands Using Programmatic Advertising on OTT?
As new programmatic and OTT platform deals take place, brands are starting to experiment with this way of advertising.
Read4 Surprising Brands That Aren’t Buying Programmatic Ads in 2021
Top programmatic buyers are changing. Who are now the top spenders and which notable brands aren't spending on programmatic?
ReadWho Were The Top Programmatic Advertisers in 2020?
Ad tech is surging. Who were the top spending programmatic advertisers in 2020?
ReadMediaRadar’s Key Super Bowl LV Takeaways
A number of advertising trends stayed true to form—but other ads reminded us that we’re still living in a COVID-influenced world.
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