The 2 Biggest Programmatic Trends We’ve Seen in 2021

We’ve seen a surge of advertisers begin buying programmatically this year. From this data, we've identified two major trends.

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A Programmatic Native Snapshot: January-May 2021

Last year programmatic native surged amid the pandemic. And we predicted that growth to continue into 2021. How’s that prediction holding up?

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How Streaming is Promoted Via Ad Tech

With the uber-crowded over-the-top (OTT) landscape, streaming services need to stand out. And as they do this, they're increasing their programmatic ad spend.

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Facebook Advertisers: Direct vs Programmatic Buying Trends

Facebook Ads Manager acts as a unique Demand Side Platform (DSP). How many Facebook advertisers buy direct digital ad space elsewhere?

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The Latest Programmatic Trends on OTT

Programmatic OTT supply is limited but brands are still spending. Which brands are strongly leaning into programmatic OTT?

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Are the Programmatic Buyers of the Pandemic Driving Spending?

An influx of new brands began buying programmatically at the start of the pandemic. Many are still around. Who are they and which top buyers are driving spending?

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Top DSP Services — How are They Changing in the Next Stage of Ad Tech?

Relationships between agencies and data providers are changing—making room for others to shoot their shot in a very competitive environment.

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Despite Diversification, DTC Brands Increase Facebook Spending

Prices are rising and other digital options are proving themselves. Will Facebook always be the darling of DTC advertisers?

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DTC Advertisers are Changing Up Their Programmatic Spend

As the DTC landscape changes, what used to work in the past might not hold true in 2021. What shifts are we seeing among notable DTC brands and their programmatic spending?

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