The Fast Advance of Programmatic Native Ads

As ad networks expand and programmatic capabilities advance, the line between programmatic and direct ads is blurring — opening the opportunity for native ads to join the programmatic bandwagon.

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OOH is Getting a Makeover Thanks to Ad Tech

ad tech companies stepping in to offer their services means these OOH campaigns can get even more creative.

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Ad tech Companies Prepare for a World Without Cookies

Apple recently announced new privacy features for consumers. What are the new protections and how are advertisers preparing?

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Programmatic Advertising Explained: 32 Essential Terms [2023 Update]

Defining common terms for programmatic advertising can make the entire programmatic process much easier to navigate. Here is our glossary for programmatic advertising.

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Supply-side Platforms (SSPs) Shift Their Focus to Creating Demand for Advertisers

Learn how Supply Side Platforms (SSPs) are becoming more demand focused offering bid transparency that brands are typically unable to get via DSPs alone.

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The Evolution of Social Media Advertising

Social media has quite literally become its own world. And that has never been more important for advertisers. "Nuclear buttons," Twitter rants, fake news, and "trolls" have filled the social media landscape of late, leaving many advertisers asking, "how exactly did we get here?"

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5 Benefits of Ad Sales Intelligence—And How to Choose the Right Tool for You

Sales intelligence tools enable sales reps to connect with the right people at the right time. How do you choose the right solution?

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Google Ads vs Display & Video 360: Two Ways to Purchase YouTube Ads

If your brand is wondering where to start with YouTube advertising, consider the two different pathways to running a campaign.

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Digital Retail Competition is Fierce: How are Brands Winning Customers?

As eCommerce continues to grow, customer acquisition costs are increasing. How much have brands increased their programmatic spending?

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