How Has Shelter-In-Place Impacted Geo-Targeted Ads?

After months of being cooped up, we're ready to be out of our homes again. With that, out-of-home (OOH) advertising seems poised to rebound. But how?

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The Most Recent Brand To Turn To Digital: The U.S. Army

In Mid-March the US Army was forced to shut down recruiting stations across the country. Fortunately, the army had already been using digital channels. How did the U.S. army change its digital ad spend under lockdown?

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How Has NewFronts Transformed in 2020?

This year’s NewFronts — the digital media’s counterpart to upfronts — was forced to go online due to COVID-19. Here, we take a look at who is still attending the event and what IAB has to say about the changes.

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How COVID-19 Impacted Programmatic Spend in April

May is here and there is new programmatic ad data. Read here to see how April shaped up. Hint: there are signs of stabilization.

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Will Financial Uncertainty Drive Consolidation in the Ad Tech Market?

COVID-19 is putting the ad-tech ecosystem into a crunch. With this uncertainty, advertising leaders are wondering how smaller exchange partners will survive. We dive into what experts have to say about COVID-19 and its impact on the ad-tech ecosystem.

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How COVID-19 is Impacting Various Digital Media Formats

As people change their media habits to cope with Covid-19, advertisers are shifting their online ad spend. Which digital media formats have been impacted most?

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How COVID-19 is Impacting Programmatic Advertising

With such rapid changes in our society, the media industry is experiencing great uncertainty. Here we dive into the current state of programmatic advertising.

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Snapchat Engagement is Up During COVID-19: Who is Responding?

Snapchat lets people who care about each other connect in fun ways. This is why we were interested to see how the company is responding to the coronavirus crisis. Who is placing new ads on Snap and what are they spending?

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Restaurant Digital Ads in the Time of Coronavirus

The Coronavirus pandemic has forced restaurants to pivot rapidly. MediaRadar took a look at how restaurants have changed their ad spend and creatives in response. Here are our findings.

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