How Has Shelter-In-Place Impacted Geo-Targeted Ads?
After months of being cooped up, we're ready to be out of our homes again. With that, out-of-home (OOH) advertising seems poised to rebound. But how?Read
The Most Recent Brand To Turn To Digital: The U.S. Army
In Mid-March the US Army was forced to shut down recruiting stations across the country. Fortunately, the army had already been using digital channels. How did the U.S. army change its digital ad spend under lockdown?Read
Will Financial Uncertainty Drive Consolidation in the Ad Tech Market?
COVID-19 is putting the ad-tech ecosystem into a crunch. With this uncertainty, advertising leaders are wondering how smaller exchange partners will survive. We dive into what experts have to say about COVID-19 and its impact on the ad-tech ecosystem.Read
How COVID-19 is Impacting Programmatic Advertising
With such rapid changes in our society, the media industry is experiencing great uncertainty. Here we dive into the current state of programmatic advertising.Read
Snapchat Engagement is Up During COVID-19: Who is Responding?
Snapchat lets people who care about each other connect in fun ways. This is why we were interested to see how the company is responding to the coronavirus crisis. Who is placing new ads on Snap and what are they spending?Read