Not Everyone is Slowing Their Ad Spend — How Hollywood is Adjusting to Social Distancing
Hollywood and its streaming partners are some of the most influential brands to bolster their ad push in response to Coronavirus. MediaRadar shares how streaming companies are moving at lightning-speed to accommodate our new homebound lives.Read
Is Facebook’s ad tech changing the face of advertising forever?
Concerns about privacy have led to public pressure and new legislation enforcing data transparency. Facebook warns of ‘headwinds’ that will reshape advertising as we know it.Read
California Consumer Privacy Act – What Does it Mean to Ad Tech?
The first of its kind in the US, this piece of legislation is intended to put control of personal privacy back in the consumer’s court.Read
Google the Cookie Monster: What their Latest Initiative Means to Ad Tech
The new SameSite requirements are not the only big step forward towards a more secure web for consumers this year — Google made yet another announcement on January 14.Read
Programmatic Advertising Explained: 24 Essential Terms [2020 Update]
Defining common terms for programmatic advertising can make the entire programmatic process much easier to navigate. Here is our glossary for programmatic advertising.Read