Trends Shaping OTT: A Panel Wrap‐Up

MediaRadar hosted a panel to explore recent changes in OTT and what the future holds for this type of advertising. Here are the highlights.

Read

Political Programmatic Influences the Tense Election

Programmatic advertising played a key part in targeting voters during the presidential race. How much did political campaigns spend?

Read

What is Programmatic OTT?

The streaming wars are escalating. How is ad-supported streaming changing and how does this impact programmatic OTT?

Read

How is Programmatic Performing on YouTube?

In July, YouTube made changes to its monetization policies. How is programmatic faring with the pandemic and new advertising options?

Read

How Programmatic Native Has Performed So Far in 2020

Brands went back to the drawing board to rearrange budgets and campaigns earlier this year. How did this impact programmatic native?

Read

How the largest advertisers are shifting programmatic spend

Brands are leaning on programmatic during the pandemic. How are top advertisers shifting their programmatic spend?

Read

Programmatic’s Role in Back to School

Back-to-school 2020 is odd. How are back-to-school advertisers using programmatic as part of their campaigns?

Read

Biggest Movers and Shakers in August

Which industries are driving the growth in programmatic advertising—and which brands were the top spenders in August?

Read

Who Buys Premium Programmatic Formats?

The percent of programmatic advertisers who utilize ad tech to purchase premium ad units has stayed steady. Who are the top buyers?

Read