• Streaming Services

With the uber-crowded over-the-top (OTT) landscape, streaming services need to stand out. And as they do this, they're increasing their programmatic ad spend.

• Facebook

Facebook Ads Manager acts as a unique Demand Side Platform (DSP). How many Facebook advertisers buy direct digital ad space elsewhere?

• OTT Advertising
• Programmatic Advertising

Programmatic OTT supply is limited but brands are still spending. Which brands are strongly leaning into programmatic OTT?

• Programmatic Advertising

An influx of new brands began buying programmatically at the start of the pandemic. Many are still around. Who are they and which top buyers are driving spending?

• Ad Tech

Relationships between agencies and data providers are changing—making room for others to shoot their shot in a very competitive environment.

• DTC Brands
• Facebook

Prices are rising and other digital options are proving themselves. Will Facebook always be the darling of DTC advertisers?

• Direct-to-consumer

As the DTC landscape changes, what used to work in the past might not hold true in 2021. What shifts are we seeing among notable DTC brands and their programmatic spending?

• Beauty Advertising

The pandemic forced the beauty industry to go digital-first. Which brands invested the most in programmatic?

• Programmatic Advertising

Brands need automated advertising, but are also aware of the industry's fraud that hasn't gone away. What solutions are in development?