Biggest Movers In Programmatic In May

In April, we saw a drop in programmatic spend, but now that initial slump has rebounded. Who is driving the growth? Here we share our insights.

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With Increased Video Game Usage, How Are In-Game Ads Adjusting?

Business is looking good for the video game industry. How are brands using in-game advertising to reach consumers?

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What Are The Big Updates At Instagram This Week?

Instagram announced it was offering influencers new ways to make money. What are the latest features (and what does it mean for YouTube)?

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How Has Shelter-In-Place Impacted Geo-Targeted Ads?

After months of being cooped up, we're ready to be out of our homes again. With that, out-of-home (OOH) advertising seems poised to rebound. But how?

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The Most Recent Brand To Turn To Digital: The U.S. Army

In Mid-March the US Army was forced to shut down recruiting stations across the country. Fortunately, the army had already been using digital channels. How did the U.S. army change its digital ad spend under lockdown?

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How Has NewFronts Transformed in 2020?

This year’s NewFronts — the digital media’s counterpart to upfronts — was forced to go online due to COVID-19. Here, we take a look at who is still attending the event and what IAB has to say about the changes.

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How COVID-19 Impacted Programmatic Spend in April

May is here and there is new programmatic ad data. Read here to see how April shaped up. Hint: there are signs of stabilization.

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Will Financial Uncertainty Drive Consolidation in the Ad Tech Market?

COVID-19 is putting the ad-tech ecosystem into a crunch. With this uncertainty, advertising leaders are wondering how smaller exchange partners will survive. We dive into what experts have to say about COVID-19 and its impact on the ad-tech ecosystem.

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How COVID-19 is Impacting Various Digital Media Formats

As people change their media habits to cope with Covid-19, advertisers are shifting their online ad spend. Which digital media formats have been impacted most?

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