2023 MediaRadar Predictions: Expect A Surge in Electric Vehicle Ad Spend

Everything you need to know about the state of electric vehicle advertising in 2022—which saw an increase in ad spend from key players.

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2023 MediaRadar Prediction: Flu Season is Here and Over-the-Counter (OTC) Medications Are Increasing Ad Spend

As the pandemic lifts, OTC advertisers are coming back hot with more than $1.2b spent through Q3—here's what that means for 2023.

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Omnichannel Advertising Strategies Are Still in the Spotlight

Moving in to 2023, an omnichannel approach to digital advertising is crucial for sellers and advertisers to keep in mind.

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Peloton Advertising Hit a (Major) Bump in the Road

After a quick rise to the top during the pandemic, Peloton has hit bumpy roads with their plummeting ad spend now reaching zero.

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Advertising During a Recession—Which Companies Are Spending?

With an impending recession, not all advertisers are decreasing; food, non-alcoholic beverages, and travel are a few examples of advertisers increasing spend.

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Back to Office Trends Halts Spending in Key Areas

As companies call employees back to the office, some advertisers—such as breakfast foods, alcohol, and home office supplies—decrease spend.

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​​Return-to-Office Policies Spark Spending for Some Advertisers​

As companies life remote work policies, our data shows a number of advertisers are raising their spending to meet the back-to-office demands.

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Speed Up or Slow Down? Automotive Advertisers Are All Over the Road

Although the global automotive market is projected to reach nearly 95 trillion, advertisers are stuck on old school ways—presenting an opportunity for an upgrade.

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3 Instagram Advertising Trends You Can’t Ignore

A focus on small business, omnichannel campaigns, and rising competition are three trends impacting Instagram advertising.

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