• Medical advertising

Medical and pharma advertisers are finally coming around to all-things digital. But what does that mean for traditional methods like cable?

• B2B Media
• Construction Advertising

The strategies for construction equipment and materials advertisers are up in the air. Learn more about B2B media and digital ad spend here.

• Advertising Trends
• Consumer Advertising
• Real Estate

As the real estate market continues to slide, advertising spend falls in-step. But one corner of the market has upped its ad spend. Find out which one here.

• Advertising Trends
• Travel Advertising

Consumers are traveling again and advertisers are taking notice. Get the details on the latest data and key insights.

Gambling advertisers have responded, increasing their investments by 40% YoY to nearly $866mm. But how exactly are gambling advertisers moving their chips around the advertising ecosystem?

• Advertising Trends

The price of groceries has gone up considerably—through November 2022, prices increased by 12%. How are food advertisers responding?

• Advertising Trends

In 2022, advertisers for tax services spent nearly $384mm on ads. How do they spend their ad dollars since their products and services aren’t in demand year-round?

• Gaming Advertising

Despite the surge of pandemic-fueled gaming, a recession on the horizon is causing many gaming advertisers to proceed with caution in 2023.

• DTC Advertising

After a flashy—and expensive—2022, DTC advertisers are slowing down in 2023 to focus on the path to profitability.