2023 MediaRadar Prediction: Layoffs and Career Changes Boost Education Ad Spend

In the wake of the Great Resignation, as people look for new career paths and new skills, education advertisers increase ad spend.

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2023 MediaRadar Prediction: Will Gaming Advertising Continue to Surge? 

Although the number of gamers is normalizing as other activities become possible, gaming advertisers aren't deterred, and they’re spending more than ever. A lot more.

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2023 MediaRadar Prediction: Travel Advertisers Prepare for Takeoff in 2023

After nearly two years of restricted travel, adventure-seekers are jumping on planes again and travel advertising is taking off.

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2023 MediaRadar Prediction: Gambling Advertisers Bet Big on Traditional Formats

After competing for market share with flashy TV advertisements, many gambling advertisers are shifting to a more precise, digital approach.

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2023 MediaRadar Predictions: Expect A Surge in Electric Vehicle Ad Spend

Everything you need to know about the state of electric vehicle advertising in 2022—which saw an increase in ad spend from key players.

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2023 MediaRadar Prediction: Flu Season is Here and Over-the-Counter (OTC) Medications Are Increasing Ad Spend

As the pandemic lifts, OTC advertisers are coming back hot with more than $1.2b spent through Q3—here's what that means for 2023.

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Omnichannel Advertising Strategies Are Still in the Spotlight

Moving in to 2023, an omnichannel approach to digital advertising is crucial for sellers and advertisers to keep in mind.

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Peloton Advertising Hit a (Major) Bump in the Road

After a quick rise to the top during the pandemic, Peloton has hit bumpy roads with their plummeting ad spend now reaching zero.

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