• Mergers & Acquisitions

• Advertising Trends
• Mergers & Acquisitions

The most important mergers and acquisitions this week including Gap, Comcast, and Lyft. Stay in the loop, whether you're in ad sales or business development.

• Agency

Since our last roundup from August, a lot has happened in the agency world. A new electric car generated buzz in the auto industry, a navigation company acquired one of the world's leading flight planners, and an athletics ad polarized social media. Let's delve further into the highlights from this week.

• Agency

One of MediaRadar’s key focuses is agencies – helping them uncover their best opportunities, identify the right people to contact, build stronger relationships, and win more business. That’s why we closely follow changes in the agency landscape. Let’s take a look at this week’s highlights.

• Advertising Mergers and Acquisitions

In our last monthly report, we saw another $34 billion in closed mergers and acquisitions, bringing the year's total to roughly $160 billion across more than 380 deals.

• Advertising Mergers and Acquisitions

So far, in 2018, MediaRadar has tracked over $160 billion across more than 380 mergers and acquisitions in total. To this point, March has been the standout month of the year, with 82 mergers and acquisitions for a disclosed total of more than $61 billion.

• Advertising Mergers and Acquisitions

In last month's advertising mergers and acquisitions report, we did a recap of all of February 2018's deals. After an action-packed close to 2017, however, February proved to be comparatively slow. This month, it appears that we're back to where 2017 left off, with March showing a sharp increase in deals. In fact, March was easily the most action-filled month of the year thus far. Let's take a look at the high-profile and media deals, as well as the announcements and rumors from the publisher and brand space, March 2018.

• Online Advertising
• Snapchat

To say the least, Facebook has been in the news quite a bit recently. And while that may not come as a surprise to many, the conversation surrounding the platform and its content is one that is still very important for publishers and their advertisers. In recent months, Facebook has been roasting in the spotlight of the general public, as concerns surfaced over the platform's user-privacy, data-leaking, and potential role in the 2016 U.S. Election. It's proven to be the most intense scrutiny put on any platform in the relatively brief lifespan of social media.

• Sales Tips

Ad sales professionals have a lot to do on a daily, weekly, monthly, and yearly basis. As each quarter comes and goes, and the months fly by, a single day can often seem like a blur - a flicker of time. One of the best ways for any ad sales rep to set themselves up for year-long success, however, is to focus specifically on those blurry, fast-moving, singular days. That's where having a routine comes into the equation.