• B2B Websites

COVID-19 forced B2B companies to reallocate event dollars to online advertising. Which B2B industries and companies are spending the most?

• Event Marketing
• Webinars and Digital Marketing

B2B companies are reallocating their event dollars to digital marketing—but across which channels? Read about the latest trends here.

• Print Advertising

Early in the year, B2B print received less advertising spend than last year. COVID-19 only accelerated that trend. Here, we share the details.

• Webinars and Digital Marketing

This year, trade shows and exhibitions are not taking place—and digital B2B ad spending is growing. Here we share the details.

• Manufacturing

Manufacturing executives are reimagining how to conduct business. How are they transitioning into the ‘next normal’ and how is that impacting ad spend?

• Automotive
• Fleets

Fleets are experiencing uncertainty, but ad spend is clear. Learn how automakers are advertising in the B2B space.

• Events
• Tradeshows

Due to instability, hopes of in-person events returning this year are looking grim. What does this mean for event organizers and sponsors?

• Advertising Trends
• Travel
• Travel Advertising

Without a vaccine, business travel has been limited. Virtual meetings are now the norm. How are travel brands adjusting to this reality?

We are still in a pandemic—but the advertising spend among B2B industries is changing. Which industries are increasing their spend the most?