How the Fourth of July Presented a Turning Point in Pandemic Advertising
This fourth of July was one of the first major American holidays in which most people were vaccinated. How did brands advertise differently?Read
The Podcast Market is Steaming Ahead—and Ad Spending is Along for the Ride
As listeners and creators flock to podcasts, tech companies are moving quickly to make room for advertising opportunities.Read
Key Takeaways from the Wild Real Estate Market (+ B2B and B2C Ad Insights)
Real estate prices are still soaring and sales are slowing. How does that stack up for ad sales opportunities?Read
Consumers are ready to travel—the industry is still playing catch up
Travel is experiencing a rapid rebound, but it's hard to keep up with consumer demand. Has ad spending returned just like passengers have?Read
HBO Max is Shaking Up the AVOD Environment: Will More Advertisers Buy OTT?
HBO Max is forging its own path. Will this open up more opportunity for smaller brands who buy on OTT instead of TV?Read
Facebook vs Print: How do Their Advertisers Compare?
Facebook is incredibly successful at selling ads, but how does it compare to one of the most traditional forms of advertising-print?Read
Facebook vs OTT: How do Their Advertisers Compare?
Facebook and OTT advertising are similar programmatically, but the two formats generally win over a different set of advertisers.Read
Facebook vs Snapchat: How do Their Advertisers Compare?
Facebook and Snapchat attract different users. And it shows in the advertising trends. Which advertisers are spending big on Snap?Read