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Advertising Mergers and Acquisitions: February 2018

With the start of a new month, comes a number of advertising mergers and acquisitions to report. Here, we'll be taking a look at all of the activity from February 2018. In recent months, we've seen some monumental deals take place, certainly not excluding last month. And despite this month being a bit less noteworthy in terms of the deals that took place, there's plenty to recap.

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Emerging Trends in Advertising: Programmatic Audio Advertising

As any ad sales or ad tech professional knows, the demand for programmatic ad inventory has been rising on a number of different platforms. And with Pandora's most recent news, it's evident that audio platforms are now taking full advantage of the process, as well. Pandora will now, for the first time, offer a private marketplace (PMP) for programmatic audio advertising, something that many considered a long-time coming. While, the audio industry does not always receive the same amount of coverage as other formats in relations to programmatic advertising, Pandora's full buy-in could change that.

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Integrated Advertising in Sports: The NBA

Generally speaking, integrated advertising is the most effective way for any brand to live within a piece of content. Regardless of what the content may be, integrated advertising is a way for advertisers to instill their brand within an audience's experience of any piece of content. We began our series of "integrated advertising in sports" posts by reviewing the 2017 World Series, which included a number of very innovative advertisements from brands like T-Mobile, Duracell, and more.

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Snapchat Advertising: A History of Vertical Innovation

Today, Snapchat is one of the fastest growing mobile messaging and social media networks in the world. The app was originally launched in 2011, allowing its users to send temporary photo messages to one another. From day one, Snapchat was purely mobile.

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Snapchat Trends Upward: Where are advertisers investing?

If one thing is clear in the brand and publisher space for 2018, it's that the media mix is shifting. As new platforms continue to enter the advertising space, there’s more and more for brands, publishers, and ad sales teams to consider in knowing where advertisers want to be.

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The Evolution of Social Advertising in a World of Fake Ads

Social media has quite literally become its own world. And that has never been more important for advertisers. "Nuclear buttons," Twitter rants, fake news, and "trolls" have filled the social media landscape of late, leaving many advertisers asking, "how exactly did we get here?"

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Stranger Things, Stranger Advertising

Now that you've had time to digest Season 2 of Stranger Things, we prepare to journey back to the quaint hamlet of Hawkins, and highlight some of the more unique and amazing ways that Season 2 was advertised.

These marketing efforts come courtesy of Doner LA - an agency showing that it's ok to think outside the box.

Doner LA's outside the box ideas found us on the sidewalks, in the subway, and in our favorite apps. Regardless of where they were, however, the one thing these ads all have in common is how creatively unique they are.

Watching Season 2 of Stranger Things was a no-brainer after seeing these 4 ads:

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“I Swear I’m Not a Stalker…”& Other Subject Lines That Get Your Emails Opened

Your prospect sits down at their computer and opens their inbox. They start scrolling and their eyes start to wander, only to cross paths with your unread email. At this point, the dice have rolled in your favor, and your email is now in their crosshairs.

This is where your hard work and creativity come into play. At that exact point, your prospect may not know you or your company. The only thing they have to reference, and the only thing they have to look at, is one line of text: your email subject line.

The overall goal is to make your subject line memorable and actionable. It should be something that first, stands out in your prospect's overloaded inbox, and second, drives them to take action - which in this case, would be to open the email and engage.

I've written many emails and have found that the most effective subject lines are the ones that show my personality, are specific, and present clear value to my prospect. In my time doing so, I've used many subject lines that consistently product high open rates.

Let's take a look at some of the email subject lines that have brought me repeated success, that you can use to get your sales emails opened, time and time again:

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8 Easy Ways to Make Conferences Work For You

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As an ad sales executive, conferences are a “no-brainer” way to meet prospects.

Whether you are attending a training event, participating as a vendor, sponsor or even if your company is hosting the event, there are always great opportunities to meet new advertisers or enhance an existing relationship.

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