2017 CRMA Annual Conference Highlights & Photos
On Monday, May 22nd, while everyone else was working from their respective office desks, I was introducing the Digital Track at the 2017 CRMA Annual Conference in Houston, Texas. I had a great time connecting with a number of local and regional publishers at the conference, and learning about what drives their business forward.
ReadAmazon in the lead in OTT advertising in the beginning of May
Each month MediaRadar pairs with Found Remote, a global media platform focused on the evolving TV industry, and analyzes ad data across six select OTT providers, to see who’s advertising where and which shows are garnering the most attention. In this series, we are coming to understand both how OTTs are diversifying their marketing efforts and where they are going.
ReadA full-scale advertising boycott of YouTube? A Post Mortem.
Like you, we read those articles last month threatening a full advertiser boycott of YouTube last month (for example, here), fall-out from poor editorial controls. We were curious to see if the list of brands that said they were boycotting actually went through with it. And what impact did that have on YouTube’s overall sales? The results surprised us. Posted below is a quick summary.
ReadThe Online Video Gold Rush
The gold rush of online video advertising has ensued in full force—the buzz, energy and frenzy have pushed online video mainstream. Now most major digital publishers and broadcasters offer online video ad formats.
Read8 Tips to Get Your Sales Email Read
It's a simple, yet true notion... You’ll never make the sale if no one reads your email.
For ad sales reps, an email is often the first touchpoint when reaching prospects. Like most of us, however, prospect email inboxes can be chaotic and overflowing. In fact, most prospects receive more than 200 emails a day.
So then, the question becomes, how do you stand out amongst the others in such a hectic environment?
There are a combination of email characteristics that will lead to your emails being opened, and more importantly, to your emails being read.
Below are 8 tips to create an effective sales email - one that your prospects actually want to read:
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Programmatic native: Tragedy of the commons?
An emerging new trend in native advertising combines the value of native with the easy placement of programmatic. But who is this favorable for?
ReadMediaRadar Wins Silver Stevie Award
MediaRadar is proud to be recognized by the Stevie® Awards for Sales and Customer Service, a prestigious top sales award. Our associates received Silver in the Front-Line Customer Service Team of the Year - Technology Industries - Computer Software - 100 or More Employees category.
ReadHow Do You Turn Your Problems Into Products That Companies Want To Buy?
I was recently a featured guest on the Mixergy podcast. During my conversation with Andrew Warner we had a chance to discuss a wide range of topics, including the challenges I experienced while working in ad sales and how those challenges inspired us to start MediaRadar.
ReadB2B Publishers Embracing Programmatic
Last week AOL reported in AdWeek that 92% of marketers polled at Fortune 1000 companies said they already buying ads programmatically. They went further to report that their own quarterly revenues were up 20%, attributing the gain to the growth of their programmatic advertising business.
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