6 Quick Tips for Preparing your Sales Call in 2020

Effective sales come from cold, hard, and constant preparation. Regardless of the stage that an ad sales rep is at with a prospect, there is always going to be preparation needed to make any and every interaction a success.

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Ads.txt Explained: Who’s Buying In?

In 2017, the conversation surrounding transparency in advertising gained quite a bit of traction, as many brands expressed their distrust in the high levels of fraud surrounding them. Within that conversation, emerged a new tool, known as Ads.txt. The idea for something like this had been lingering in the back of the industry’s mind, but never received the proper support to become a reality. This year's intensified conversation surrounding brand safety made it possible, however.

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Snapchat Advertising Explained: What’s For Sale?

Snapchat is one of the fastest growing social media networks, currently valued at about $18 billion. It’s also one of the fastest growing platforms for mobile advertisers. The number of brands advertising on Snapchat is rising very quickly. These brands seek to target the platform’s youthful audience – 71% of current users are under the age of 34.

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Brand Safety: What is the Agency Telling Your Client?

In 2017, many questions arose regarding advertisers and the content they're surrounded with. Some brands saw their ads running alongside unsavory content, and so the discussion of brand safety in programmatic advertising began to gain much more traction.

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MediaRadar Native Roundup: January 2018

Native ad campaigns are continually changing. In fact, native is one of the fastest growing products in digital advertising today. In light of this, each month, we review the native ads we've seen and highlight the most prevalent campaigns. Perhaps you can include some of these strategies in your own native offerings. In the MediaRadar Native Advertising Roundup, we select four noteworthy campaigns to highlight, offering insights into their native strategy. In last month's roundup, we saw innovative campaigns from Kia, Immaculate Baking Company, TitleMax, and PNC Bank.

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Advertising Mergers and Acquisitions: December 2017

At MediaRadar, we strive to keep industry members up-to-date with the latest and most important news and announcements.   Moving forward, we'll be writing about each month's notable mergers and acquisitons within the publisher and brand space.

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The Beginner’s Guide to Programmatic Advertising

In every field, every industry, and in almost every way, the world keeps moving more towards automated processes. For publishers filling online ad space, the introduction of automation has presented an efficiency previously not available. It better optimizes ad space, with more stable placements, less wasted inventory, and higher guaranteed return on that inventory.

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MediaRadar’s 12 Ads of Christmas: 2 All of the Above’s

We now move onto the penultimate post in our 12 Ads of Christmas blog series.

It's been quite the ride thus far, filled with ads about cars, credit cards, mattresses, dating sites, sneakers, razors, toys, diamond rings, eyewear, and liquor...

Let's take an exact look at how MediaRadar's cover of the "12 Days of Christmas" is playing out:

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