The Power of Prospecting
Do you want to win new clients for your agency? Of course you do... But how does that happen? Not on a whim, that's for sure.
Every successful agency-client relationship is built on a foundation of understanding. To build these relationships, however, development reps must do the research and preparation necessary to fully understand their prospects.
In the pre-pitch stage, this process is known as prospecting.
Stranger Things, Stranger Advertising
Now that you've had time to digest Season 2 of Stranger Things, we prepare to journey back to the quaint hamlet of Hawkins, and highlight some of the more unique and amazing ways that Season 2 was advertised.
These marketing efforts come courtesy of Doner LA - an agency showing that it's ok to think outside the box.
Doner LA's outside the box ideas found us on the sidewalks, in the subway, and in our favorite apps. Regardless of where they were, however, the one thing these ads all have in common is how creatively unique they are.
Watching Season 2 of Stranger Things was a no-brainer after seeing these 4 ads:
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5 Questions B2B Trade Media Should Ask Before Choosing an Ad Sales Intelligence Tool
A cutting edge ad sales intelligence tool is a worthwhile investment for your company. It can help you determine who to speak with, when to reach out, and what you should say to help increase your close percentage.
While your ad sales intelligence tool can be a secret weapon for closing sales, not all of these tools are cut from the same cloth.
Could You Be Burying The Lead?
You've done the research. You know what your prospect needs, and you know that your solution is helpful to them.
So, you construct your email, with a great subject line, and press send at just the right time.
Well, guess what...
After all of that, there is still no guarantee that a prospect is going to read through the entire email.
It's one job to get your prospects eyes initially on your email, but it's another job to get their eyes to stay there and ensure that you're not burying the lead.
Along the way, I've learned that it's extremely important to consider both of these objectives when constructing your sales emails.
I've also learned that doing the research and constructing the perfect email are not easy tasks. So, with that, I've compiled a few tips that'll keep your prospects reading.
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The hard truth: if your sales leads haven’t been updated in the last 12 months, most of them are worthless. Read on to see how you can keep your contact data fresh.Read
3 Reasons Why Niche Print is on the Rise
In an era of digital and online advertising, it is no secret that print has certainly struggled with declining page counts. But the idea that all areas of print have declined is mistaken. In fact, large companies like L’Oreal, Pfizer, and P&G continue to allocate big money towards print.Read
5 Field Tested Ways to Become a Better Sales Leader
Once upon a time when I was an individual contributor, I earned Sales Rep of the Year.
It was an incredible honor and one that I had been working towards and focusing on with every passing quarter.
As I stood on stage to accept my award, I didn’t think I could feel more proud professionally - that is until I was leading a sales team of my own and one of my reps achieved the same honor.
Saddle Up for Scottsdale! 2017 AHP Equine Media Conference Recap
Last week MediaRadar saddled up and headed to sunny Scottsdale, Arizona for the 2017 AHP Equine Media Conference! Year after year, this event continues to be advantageous for bringing together equine media members from across the country.Read