Ad Integration in Sports: 2017 World Series
This is the first in a forthcoming series of posts in which we'll discuss ad integration across many different sports, including the NFL, NBA, NHL, and more.
The Rise of OTT
Rising competition from OTT advertisers is leaving a lot to consider for networks telecasting live professional sporting events.
The rise in OTT programming is due to the way people now consume television.
The fact is not that people are no longer watching network programming, it’s that they are watching in more places than ever before.
For advertisers and ad sales reps, that means it’s becoming more and more difficult to know how to effectively reach viewers during sporting event broadcasts.
5 Tips for Building Relationships in a Transactional World
These 5 tips for building relationships with prospects and clients will help you both increase your current client satisfaction and build new business.
Read5 Basic B2B Conference Planning Tips You Can’t Skip
As a media company hosting an industry trade show or conference that is both entertaining and rewarding for your attendees, it's important to strike the right balance between education, entertainment, and networking.
ReadThe Power of Prospecting
Do you want to win new clients for your agency? Of course you do... But how does that happen? Not on a whim, that's for sure.
Every successful agency-client relationship is built on a foundation of understanding. To build these relationships, however, development reps must do the research and preparation necessary to fully understand their prospects.
In the pre-pitch stage, this process is known as prospecting.
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Stranger Things, Stranger Advertising
Now that you've had time to digest Season 2 of Stranger Things, we prepare to journey back to the quaint hamlet of Hawkins, and highlight some of the more unique and amazing ways that Season 2 was advertised.
These marketing efforts come courtesy of Doner LA - an agency showing that it's ok to think outside the box.
Doner LA's outside the box ideas found us on the sidewalks, in the subway, and in our favorite apps. Regardless of where they were, however, the one thing these ads all have in common is how creatively unique they are.
Watching Season 2 of Stranger Things was a no-brainer after seeing these 4 ads:
[VIDEO] Post-Conference Follow-up: It’s All in The Details
Let’s talk about the right way to follow-up after the end of a conference.
Read5 Questions B2B Trade Media Should Ask Before Choosing an Ad Sales Intelligence Tool
A cutting edge ad sales intelligence tool is a worthwhile investment for your company. It can help you determine who to speak with, when to reach out, and what you should say to help increase your close percentage.
While your ad sales intelligence tool can be a secret weapon for closing sales, not all of these tools are cut from the same cloth.
Could You Be Burying The Lead?
You've done the research. You know what your prospect needs, and you know that your solution is helpful to them.
So, you construct your email, with a great subject line, and press send at just the right time.
Well, guess what...
After all of that, there is still no guarantee that a prospect is going to read through the entire email.
It's one job to get your prospects eyes initially on your email, but it's another job to get their eyes to stay there and ensure that you're not burying the lead.
Along the way, I've learned that it's extremely important to consider both of these objectives when constructing your sales emails.
I've also learned that doing the research and constructing the perfect email are not easy tasks. So, with that, I've compiled a few tips that'll keep your prospects reading.
5 Hacks to Keep Your Contact Data Clean (Number 5 is our Favorite) – UPDATED
The hard truth: if your sales leads haven’t been updated in the last 12 months, most of them are worthless. Read on to see how you can keep your contact data fresh.
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