3 Actionable Steps to Close More Deals

You meet with your prospect, run several meetings, they tell you how much they love your proposal. But then you wait... And wait... And wait...

Unfortunately, we've all been there.

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The Robots are Coming: How Publishers are Using AI to Increase Productivity.

The Robots are Coming

We all know Artificial Intelligence (AI) is growing, but what is its future in publishing?

AI’s greatest power lies in its ability to minimize mindless repetitive tasks - the types of tasks that publishers hate - freeing up time and resources for their human counterparts in Circulation, Ad Sales, & Editorial and enabling them to be more productive.

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5 Ways to Validate Your Price Point!

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The Challenge:

As a sales or new business executive, you face a plethora of objections when trying to close the deal. Whether you are working to get your foot in the door with a new prospect or sitting down to discuss contract details, you will need to prove the value of you are offering.

One of the most common hurdles you will face is defending the price point of your advertising package.

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Tips for Getting Your Email Opened

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In today’s cluttered digital world, getting your email read—let alone opened—is no easy task. On average, email users receive 88 emails daily. What can you do to make sure your email stands out? It all starts with the who, what, and when.

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Amazon in the lead in OTT advertising in the beginning of May

Each month MediaRadar pairs with Found Remote, a global media platform focused on the evolving TV industry, and analyzes ad data across six select OTT providers, to see who’s advertising where and which shows are garnering the most attention. In this series, we are coming to understand both how OTTs are diversifying their marketing efforts and where they are going.

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The Online Video Gold Rush

The gold rush of online video advertising has ensued in full force—the buzz, energy and frenzy have pushed online video mainstream. Now most major digital publishers and broadcasters offer online video ad formats.

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8 Tips to Get Your Sales Email Read

It's a simple, yet true notion... You’ll never make the sale if no one reads your email.

For ad sales reps, an email is often the first touchpoint when reaching prospects. Like most of us, however, prospect email inboxes can be chaotic and overflowing. In fact, most prospects receive more than 200 emails a day.

So then, the question becomes, how do you stand out amongst the others in such a hectic environment?

There are a combination of email characteristics that will lead to your emails being opened, and more importantly, to your emails being read.

Below are 8 tips to create an effective sales email - one that your prospects actually want to read:

 

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Programmatic native: Tragedy of the commons?

An emerging new trend in native advertising combines the value of native with the easy placement of programmatic. But who is this favorable for?

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How Do You Turn Your Problems Into Products That Companies Want To Buy?

I was recently a featured guest on the Mixergy podcast. During my conversation with Andrew Warner we had a chance to discuss a wide range of topics, including the challenges I experienced while working in ad sales and how those challenges inspired us to start MediaRadar.

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