The Robots are Coming: How Publishers are Using AI to Increase Productivity.
We all know Artificial Intelligence (AI) is growing, but what is its future in publishing?
AI’s greatest power lies in its ability to minimize mindless repetitive tasks - the types of tasks that publishers hate - freeing up time and resources for their human counterparts in Circulation, Ad Sales, & Editorial and enabling them to be more productive.Read
5 Ways to Validate Your Price Point!
One of the most common hurdles you will face is defending the price point of your advertising package.Read
Amazon in the lead in OTT advertising in the beginning of May
Each month MediaRadar pairs with Found Remote, a global media platform focused on the evolving TV industry, and analyzes ad data across six select OTT providers, to see who’s advertising where and which shows are garnering the most attention. In this series, we are coming to understand both how OTTs are diversifying their marketing efforts and where they are going.Read
8 Tips to Get Your Sales Email Read
It's a simple, yet true notion... You’ll never make the sale if no one reads your email.
For ad sales reps, an email is often the first touchpoint when reaching prospects. Like most of us, however, prospect email inboxes can be chaotic and overflowing. In fact, most prospects receive more than 200 emails a day.
So then, the question becomes, how do you stand out amongst the others in such a hectic environment?
There are a combination of email characteristics that will lead to your emails being opened, and more importantly, to your emails being read.
Below are 8 tips to create an effective sales email - one that your prospects actually want to read:
How Do You Turn Your Problems Into Products That Companies Want To Buy?
I was recently a featured guest on the Mixergy podcast. During my conversation with Andrew Warner we had a chance to discuss a wide range of topics, including the challenges I experienced while working in ad sales and how those challenges inspired us to start MediaRadar.Read