• Advertising Trends
• Programmatic Advertising

In 2017, many questions arose regarding advertisers and the content they're surrounded with. Some brands saw their ads running alongside unsavory content, and so the discussion of brand safety in programmatic advertising began to gain much more traction.

• Advertising Trends
• Native Advertising

Native ad campaigns are continually changing. In fact, native is one of the fastest growing products in digital advertising today. In light of this, each month, we review the native ads we've seen and highlight the most prevalent campaigns. Perhaps you can include some of these strategies in your own native offerings. In the MediaRadar Native Advertising Roundup, we select four noteworthy campaigns to highlight, offering insights into their native strategy. In last month's roundup, we saw innovative campaigns from Kia, Immaculate Baking Company, TitleMax, and PNC Bank.

• Advertising Mergers and Acquisitions

At MediaRadar, we strive to keep industry members up-to-date with the latest and most important news and announcements.   Moving forward, we'll be writing about each month's notable mergers and acquisitons within the publisher and brand space.

• Advertising Trends
• Programmatic Advertising

In every field, every industry, and in almost every way, the world keeps moving more towards automated processes. For publishers filling online ad space, the introduction of automation has presented an efficiency previously not available. It better optimizes ad space, with more stable placements, less wasted inventory, and higher guaranteed return on that inventory.

• Advertising Trends

We now move onto the penultimate post in our 12 Ads of Christmas blog series.

It's been quite the ride thus far, filled with ads about cars, credit cards, mattresses, dating sites, sneakers, razors, toys, diamond rings, eyewear, and liquor...

Let's take an exact look at how MediaRadar's cover of the "12 Days of Christmas" is playing out:

• Advertising Mergers and Acquisitions

How do mergers and acquisitions affect your sales? Here at MediaRadar, we know it can be difficult to stay on top of all the industry news, and we're here to help.

Each, month, MediaRadar will provide you with the highest profile mergers and acquisitions that occur in the publisher and brand space. We'll also throw in a few announcements and rumors so that you can stay on top of what's happening next.

• Advertising Trends
• Native Advertising
• TV Advertising

This is the first in a forthcoming series of posts in which we'll discuss ad integration across many different sports, including the NFL, NBA, NHL, and more. 

The Rise of OTT

Rising competition from OTT advertisers is leaving a lot to consider for networks telecasting live professional sporting events.

The rise in OTT programming is due to the way people now consume television.

The fact is not that people are no longer watching network programming, it’s that they are watching in more places than ever before.

For advertisers and ad sales reps, that means it’s becoming more and more difficult to know how to effectively reach viewers during sporting event broadcasts.

• Sales Tips

These 5 tips for building relationships with prospects and clients will help you both increase your current client satisfaction and build new business.

• MediaRadar Tips
• relationship building
• Sales Tips

As a media company hosting an industry trade show or conference that is both entertaining and rewarding for your attendees, it's important to strike the right balance between education, entertainment, and networking.